Multimedia Account Executive

Cumulus Media Inc.; Charleston (SC); On-site; USD 33,000 - 56,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401K with company match

Paid Vacation & Holidays

Life & Disability Insurance

Employee referral program

Job summary

Cumulus Media in Charleston, SC seeks a full-time Multimedia Account Executive to join the sales team. You will help clients navigate traditional media and digital products, including websites, display ads, and social media campaigns, to meet business goals.

Ideal candidates have 1–3 years in sales, are tech-savvy, and can travel regionally for client meetings and events. Benefits include medical, 401K matching, paid time off, and more.

Qualifications

• 1-3 years of sales experience in broadcast, media or digital advertising is preferred.

Responsibilities

• Identify client business needs and develop solutions to meet objectives.
• Deliver multi-platform, integrated sales presentations (broadcast, digital, events).
• Become SME in digital assets and audience extension products for advertisers.
• Prospect aggressively to build a full pipeline of prospects.
• Prepare orders, resolve billing issues, and submit regular sales reports and forecasts.
• Stay informed on competitive landscape and emerging technologies.
• Think creatively to generate original marketing ideas.

Skills

Lead generation

Multi-platform sales

Prospecting

CRM tools

Microsoft Office

Digital advertising knowledge

Communication skills

Education

Bachelor's degree in business/marketing or related field

Tools

CRM tools/software

Microsoft Office Suite

Social media advertising tools

Job description

Company Overview

Cumulus | Charleston, SC currently features 5 stations in Charleston and surrounding counties. Our stations include: 93.1 WWWZ Urban, 95.1 WSSX – CHR, 107.3 WMGL – Urban AC, 96.9 WIWF – Classic Hits and 1250 AM WTMA - Talk. Plus, a vast array of SEM, SEO and social media digital assets. The cluster of 5 stations reaches thousands of listeners daily.

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 377 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences.

Position Overview

Cumulus Media | Charleston, SC has an immediate opening for a full-time Multimedia Account Executive to join the Sales Team in assisting their clients in our Charleston, SC market – as well as contacts across the US – with multi-media business options that include both traditional media and highly targeted digital products, such as:

• Radio, Audio Streaming and Podcast Advertising
• Website Design, Optimization, and Repair
• Digital Display Advertising
• Reputation (Online Review) Monitoring & Management
• DNA Digital (Data Driving Digital Advertising)
• Call tracking
• YouTube and Online Video Advertising
• OTT (App Based & Online Television)
• Mobile Geofencing
• Search Engine Optimization
• Google AdWords
• Social Media Advertising and Content Creation
• Political Advertising
• Event Marketing and Management
• Recruitment Advertising

Local CUMULUS radio stations reach over hundreds of thousands of people weekly in the Savannah metro area; but our reach extends well beyond that, with CUMULUS BROADCASTING’s network of radio stations across the US and our Westwood One Radio Network. We have marketing solutions for unique clients and businesses of all sizes across the US. CUMULUS is seeking someone interested in modern, multifaceted media sales – that means selling multiple mediums and solutions. Successful candidates will be able to identify and develop new business opportunities; grow existing client relationships; offer solutions that help clients achieve their business goals; and meet or exceed set digital sales targets.

Key Responsibilities & Qualifications

Key Responsibilities:

• Able to identify client business needs through a deep understanding of their goals, objectives, and processes; as well as their external environment, including key market and consumer trends to proactively develop solutions to meet client objectives.
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events, etc.)
• Become a Subject Matter Expert (SME) in both digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers.
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects.
• Prepare orders, resolve billing issues, and submit regular sales, reports – pipeline lists, forecasts, and competitive analysis.
• Stay abreast of the competitive landscape and emerging technologies.
• Think creatively and generate original ideas.

Qualifications:

• 1-3 years of sales experience required; with background in broadcast, media or digital advertising sales highly preferred.
• Bachelor's degree in business, marketing or related field preferred, but not required.
• Valid driver's license required. Driving is an essential function of this position because regular travel is required to perform key job duties, including meeting with clients & prospects, as well as attending business-related events.
• Strong understanding of lead generation and ability to connect with viable prospects.
• Comprehension of sales metrics, requirements to fill a sales funnel/robust pipeline of residual business.
• Tech-savvy – working knowledge of the Microsoft Office Suite programs, social networking platforms, and CRM tools/software platforms.
• Positive attitude and passion for the job
• Flexible and creative; willingness to learn and grow professionally.
• Excellent communication skills.

Pay Range

USD $3,000.00 - USD $5,000.00 /Mo.

The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions

What We Offer

• Commission-based organization with uncapped earning potential and guaranteed income in year one of employment
• Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit: https://jobs.cumulusmedia.com/careers

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).