Multifamily Marketing Specialist — Lead Gen & Digital Ads

Drucker + Falk, LLC; Charlotte (NC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

401(k)

Employee Assistance Program

Paid time off

Job summary

Drucker + Falk, LLC is seeking a Marketing Coordinator/Strategist to coordinate property marketing, reporting, and technology projects across DF communities. You will partner with property teams, leadership, clients, and vendors to drive occupancy, revenue, brand consistency, and lead generation.

The role focuses on data-driven decision making, collaboration across support departments, and continuous improvement of marketing tools and processes. Travel is frequent to support DF markets.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications; minimum of five years related experience.
• Knowledge of digital advertising, social media, reputation management, marketing analytics.
• Strong communication, presentation, training, project coordination, and time management; ability to analyze data, meet deadlines, work independently, and collaborate.

Responsibilities

• Coordinate marketing strategy and short-term action plans within approved budgets; recommend adjustments based on community goals and results in collaboration with DF Operations.
• Monitor advertising sources, website activity, lead generation, and conversion; compile monthly marketing reports using DF and industry benchmarks and KPIs.
• Coordinate the execution of digital advertising (PPC, SEO, GEO, etc.), social media, reputation management, and marketing content consistent with DF brand standards.
• Work with DF IT, DF webmaster, and vendors to maintain property websites and meet DF minimum web presence standards.
• Coordinate collateral, signage, banners, and promotional items from approval through delivery within budget and deadlines.
• Provide on-site and virtual training on the DF Marketing Playbook and best practices.
• Track marketing projects, vendor services, schedules, expenses, and deliverables; communicate progress and escalation.

Skills

Digital advertising

Social media

Marketing analytics

Communication

Project coordination

Time management

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Microsoft 365

Google Analytics

Yardi

CRM platforms

AI marketing tools

Job description

Drucker + Falk, LLC is seeking a Marketing Coordinator/Strategist to coordinate property marketing, reporting, and technology projects across DF communities. You will partner with property teams, leadership, clients, and vendors to drive occupancy, revenue, brand consistency, and lead generation.

The role focuses on data-driven decision making, collaboration across support departments, and continuous improvement of marketing tools and processes. Travel is frequent to support DF markets.