Multichannel Marketing Specialist – Digital & Events

Tadano Pan America; Houston (TX); On-site; USD 65,000 - 80,000; Full time

Job summary

Tadano Pan America is seeking a Marketing Specialist to support the Marketing team in executing programs that strengthen the Tadano brand across North and South America. The role focuses on coordinating activities, ensuring alignment with regional and global objectives, and promoting Tadano products regionally.

Responsibilities include planning campaigns, creating content, managing social media, emails, and events, and reporting campaign performance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of hands-on marketing experience across multiple disciplines (digital, content, events, product marketing).
• Strong knowledge of digital marketing and social media standards and best practices.
• Strong verbal and written communication skills with the ability to translate complex topics into clear messaging.
• Proven experience executing marketing campaigns across channels (digital, email, website) and marketing collateral.
• Experience using marketing tools such as CRM systems, email platforms, or analytics tools is preferred.

Responsibilities

• Support the execution of the annual marketing plan and budget, aligning with regional priorities and global marketing initiatives.
• Plan, coordinate, and execute day-to-day marketing activities across multiple channels (media/PR, print & digital materials, digital campaigns).
• Lead digital marketing initiatives including content creation, social media, email campaigns, and website updates.
• Plan and execute meetings, customer events, conferences, and trade shows.
• Manage multiple marketing projects simultaneously, ensuring timelines, quality and brand consistency.
• Track and report on marketing campaign performance, providing insights and recommendations.
• Collaborate with the global marketing team to support regional campaigns and communications.
• Partner with sales teams to support lead generation, customer engagement, and market growth initiatives.
• Support marketing operations including budget tracking, invoicing, vendor coordination, and record-keeping.

Skills

Digital marketing

Social media

Content creation

Email campaigns

CRM software

Project management

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Email platforms

Analytics tools

Microsoft Office

Job description

Tadano Pan America is seeking a Marketing Specialist to support the Marketing team in executing programs that strengthen the Tadano brand across North and South America. The role focuses on coordinating activities, ensuring alignment with regional and global objectives, and promoting Tadano products regionally.

Responsibilities include planning campaigns, creating content, managing social media, emails, and events, and reporting campaign performance.