Multichannel Digital Marketing Specialist (Library)

Montgomery County (MD); Rockville (MD); On-site; USD 73,000 - 94,000; Full time

Job summary

Montgomery County Public Library in Rockville, MD seeks a creative Digital Marketing Program Specialist II to plan and run multichannel campaigns across social media, email, web, and paid ads. The role collaborates with a diverse team to craft engaging content that reaches over 1 million residents.

The ideal candidate brings 2+ years in marketing or digital media and a Bachelor's degree, with strong writing, analytics, and an eye for accessibility.

Qualifications

• Two years of professional experience in marketing, communications, design, or digital media.
• Bachelor's degree from an accredited college or university.
• Equivalent combination of education and experience may be substituted.

Responsibilities

• Plan, build, and run multichannel digital campaigns across social media, email, web, and paid channels.
• Create and publish content on MCPL social channels; ensure accessibility.
• Provide live coverage of library events and stay current on platform changes.
• Manage digital newsletters and targeted emails, including A/B testing.
• Collect analytics from campaigns and produce monthly performance reports.
• Support coordination with librarians and departments to share stories with 1M+ customers.

Skills

Multichannel campaigns

Writing

Data analysis

Accessibility

Education

Bachelor's Degree

Tools

Hootsuite

Microsoft Planner

Monday.com

Trello

Job description

Montgomery County Public Library in Rockville, MD seeks a creative Digital Marketing Program Specialist II to plan and run multichannel campaigns across social media, email, web, and paid ads. The role collaborates with a diverse team to craft engaging content that reaches over 1 million residents.

The ideal candidate brings 2+ years in marketing or digital media and a Bachelor's degree, with strong writing, analytics, and an eye for accessibility.