Digital Marketing Program Specialist II (Program Specialist II, Grade 21)

Montgomery County, MD; Rockville (MD); On-site; USD 73,000 - 94,000; Full time

Job summary

MCPL is seeking a Digital Marketing Program Specialist II to plan and run multichannel campaigns across social media, email, web, and paid digital advertising. You will work with librarians and county departments to share stories with over 1 million customers and ensure accessibility throughout digital content.

The role requires strong writing, project management, and data-driven decision making, with on-site work at multiple library locations in Montgomery County.

Qualifications

• Two years of professional experience related to marketing, communications, design or digital media.

Responsibilities

• Plan, build, and run multichannel digital marketing campaigns across social media, email, web, and paid channels.
• Create on-brand content for social media, including posts, graphics, and short videos when needed.
• Coordinate with librarians, programming staff, and County departments to share stories with over 1 million customers.
• Measure results with analytics and report monthly performance and trends to leadership.
• Ensure accessibility and ADA compliance across all digital content.

Education

Bachelor's Degree

Job description

Please note: The salary range above represents this position’s earning potential. The anticipated hiring range for this position will be $72,567 to $93,965, based on the candidate’s qualifications and experience.

WHO WE ARE

MCPL has a vision of a world where knowledge allows diverse communities to prosper and grow. In order to support this vision, we create opportunities through meaningful connections by acting as the knowledge sharing center for over 1 million diverse customers.

Approximately 500 engaged and passionate staff provide services in 21 library locations and in community engagement using direct outreach and virtual assistance. MCPL is an open, inviting, and vital gateway to the information, ideas and enrichment that strengthens our county. A diverse, highly qualified staff continually assesses community needs and interests to support, encourage and inspire our customers.

MCPL believes in the right of all to learn and to grow. We value intellectual freedom, accountability, quality service, diversity, fairness, professional ethics, integrity of information and respect for our customers, our community, and ourselves. We are a learning organization that functions openly by exploring new ideas and using the collective talent, knowledge, and creativity of employees at all levels.

The Montgomery County Library System is committed to the full inclusion of all qualified individuals. MCPL values diverse perspectives, lived experiences, and cultures. MCPL encourages BIPOC (Black, Indigenous, and people of color), immigrants, women, LGBTQIA+, individuals with disabilities and veterans to apply. As part of this commitment, MCPL provides reasonable accommodation for persons with disabilities to participate in the job application or interview process and/or to perform the essential functions of the position.

WHO WE ARE LOOKING FOR

MCPL is looking for someone who is a creative, versatile digital marketer (Program Specialist II) ready to help connect our community with the information, ideas, and enrichment the library offers. This person will plan and run multichannel campaigns across social media, email, web, and paid digital advertising, choosing the right mix of channels for each audience and using data to strengthen results over time. They stay current on social media trends, platform changes, and emerging best practices, and bring fresh ideas that keep MCPL’s digital presence relevant and engaging.

Our Marketing Communications team includes specialists in photography, graphic design, and video, and this role will work alongside them while also having the skills to cover that work when needed. Whether capturing photos at a library program, designing a social graphic, or editing a short video, the successful candidate can produce polished, on-brand content that reflects the energy and diversity of our 21 library locations.

Collaboration and organization are at the heart of this position. The Digital Marketing Program Specialist will partner with librarians, programming staff, and County departments to understand their goals and share their stories with over 1 million customers. With several campaigns often running at once, the successful candidate is skilled at managing multiple deliverables, setting priorities, and making sure deadlines are met without sacrificing quality. Strong writing skills, a commitment to accessibility, and an understanding of how to measure and communicate results are essential, as is a genuine belief in the right of all to learn and grow.

Essential Duties/Major Responsibilities

• Multichannel digital campaigns: Planning, building, and running digital marketing campaigns across social media, email, web, and paid channels. Choosing channels, audiences, messaging, and timing for each campaign. Managing paid social and search advertising within approved budgets. Coordinating campaign calendars with programming and branch staff.
• Writing, scheduling, and posting content on MCPL social media channels: Monitoring and responding to comments and messages. Ensuring all content is accessible and ADA compliant.
• Live coverage of library events. Staying current on platform changes and best practices.
• Email marketing and editorial content: Writing, building, and sending the library's digital newsletter and targeted email campaigns. Managing email lists and audience segments. A/B testing subject lines and content.
• Digital analytics and reporting: Collecting andanalysing data from social media, email, web, and advertising platforms. Tracking campaign results against goals. Producing monthly performance and trend reports for the management and executive teams. Recommending changes based on results.
• Administrative marketing communications tasks: Supporting the Marketing Communications team with administrative tasks, customer assistance with digital resources, and other duties as assigned.

Please note the following additional details about this position:

• No telework is available for this role, fully on site
• Weekends and evenings may be required as needed

Experience

Two (2) years of professional experience related to marketing, communications, design or digital media

Education

Graduation from an accredited college or university with a Bachelor's Degree.

Equivalency

An equivalent combination of education and experience may be substituted.

Medical exam protocol

This position requires completion of a pre-employment medical history form to assess your ability to safely perform the essential duties of the role

All Applicants will be reviewed by the Office of Human Resources (OHR) for minimum qualifications. Those applicants who meet minimum qualifications will be rated “Qualified,” placed on the Referred List, and may be considered for an interview.

Preference for interviews

1. Experience marketing for a government agency, public library, or other public sector organization, including working within public communication standards, accessibility requirements, and approval processes.
2. Experience producing short-form video for platforms like Instagram Reels, TikTok, and YouTube Shorts, from concept through editing.
3. Experience with project management tools such Microsoft Planner, Monday.com or Trello to track multiple campaigns and deadlines.
4. Experience with a social media management platform such as Hootsuite for scheduling, monitoring, and reporting.
5. Experience creating content that reaches diverse audiences, including immigrant communities, older adults, families, and teens.