Trade Show Marketing Leader

AFC Industries, Inc.; Berwick (Columbia County); On-site; USD 90,000 - 120,000; Full time

Job summary

AFC Industries, Inc. is seeking a Marketing Manager to lead strategy, campaigns and brand messaging across channels. This role collaborates with clients, management, creative and content teams to grow audiences and market share.

You will manage budgets, oversee digital assets, organize events and mentor the marketing staff to ensure campaigns are delivered on time and under budget. Additionally, you will lead trade shows, vendor negotiations, and travel to client development activities to expand

Qualifications

• Five years of experience in marketing leadership and long-range planning.
• Experience with digital and print marketing, content marketing and social media marketing.
• Proficiency with MS Office, HTML, content management systems and design software.

Responsibilities

• Lead the development of marketing plans with clients, management, creative and content teams to drive growth.
• Develop and implement plans and strategies, product concepts and promotional programs to drive lead generation and sales.
• Develop and manage marketing budgets and sales forecasting.
• Oversee social media strategy and content marketing; organize conferences, trade shows and major events.
• Negotiate with media partners and manage vendor relationships, contracts and logistics.
• Ensure the company website, email marketing and other digital assets are optimized and measured.

Skills

Budgeting & Finance

Marketing Strategy

Campaign Management

Analytics & Reporting

Leadership & Supervisory

Social Media Strategy

Education

Bachelor's degree in Business/Marketing/Communications

Tools

MS Office

HTML

CMS

Design Software

Job description

AFC Industries, Inc. is seeking a Marketing Manager to lead strategy, campaigns and brand messaging across channels. This role collaborates with clients, management, creative and content teams to grow audiences and market share.

You will manage budgets, oversee digital assets, organize events and mentor the marketing staff to ensure campaigns are delivered on time and under budget. Additionally, you will lead trade shows, vendor negotiations, and travel to client development activities to expand