Marketing Specialist (Bilingual in Chinese)

AUX AIR USA; SOUTH PLAINFIELD (NJ); On-site; USD 70,000 - 80,000; Full time

Job summary

AUX AIR USA is seeking a versatile Marketing Specialist to support our multi-channel brand presence. This role thrives in a fast-paced environment, handling trade show coordination, social media creation, collateral production, and sales enablement.

The ideal candidate bridges our products and customers, ensuring consistent brand voice across events, digital platforms, and educational resources. Requires 2–3 years in marketing, English/Chinese fluency, and a related degree.

Qualifications

• 2–3 years in marketing with hands-on event support or content creation.
• Strong copywriting and editing; capable of social posts and clear product messaging.
• Excellent organizational skills to manage multiple deliverables and deadlines.
• Ability to review basic marketing metrics and track leads.
• Bachelor’s degree in Marketing, Business Admin, Communications, or related field.
• Fluency in English and Chinese.
• Familiarity with Canva and Adobe Creative Suite.

Responsibilities

• Trade Show & Event Support: planning, logistics, and on-site execution.
• Social Media Content & Execution: manage posts, visuals, and engagement metrics.
• Catalog & Collateral Production: assist with catalogs, brochures, and digital assets.
• Training Materials & Sales Enablement: create slides, product guides, and video scripts.

Skills

Social media

Content creation

Event support

Project management

Analytics

Bilingual English/Chinese

Design tools

Education

Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, or related field

Tools

Canva

Adobe Creative Suite

Job description

AUX AIR USA is a leading provider of innovative, energy-efficient HVAC solutions, bringing superior climate control to homes and businesses across the United States. We are committed to sustainability and affordability, making premium environmentally friendly HVAC solutions accessible to all. AUX AIR USA is a U.S. subsidiary of the AUX Group, an enterprise group established in 1986, spanning several industries focusing on air conditioning, power and energy, and medical services. With 14 manufacturing bases and 6 global R&D centers, AUX AIR USA leverages cutting-edge technology to design products for the U.S. market, ensuring they meet the highest performance standards and ease of use.

Job Description

We are seeking a versatile, high-energy Marketing Specialist to support and drive our multi-channel brand presence. This role is perfect for an organized, creative, and proactive team player who thrives in a fast-paced environment and is excited to execute hands-on marketing initiatives—from trade show coordination and social media creation to collateral production and sales enablement.

The ideal candidate will bridge the gap between our products and our customers, ensuring our brand voice is consistent across physical events, digital platforms, and educational resources.

Key Responsibilities

• Trade Show & Event Support: Assist with the planning, logistics, and execution of industry trade shows and regional events. Support booth setup, vendor coordination, promotional materials, and on-site lead capture strategies.
• Social Media Content & Execution: Execute the day-to-day social media strategy across LinkedIn, Instagram, and other relevant platforms. Create engaging visual and written content, manage the posting schedule, monitor community interactions, and track engagement metrics.
• Catalog & Collateral Production: Support the creation, updates, and production of annual product catalogs, brochures, and digital assets. Work closely with internal teams to ensure accurate product details and compelling formatting.
• Training Materials & Sales Enablement: Help design clear, professional training materials, slide decks, product guides, and video scripts for internal teams and distributors. Maintain and organize a centralized library of up-to-date marketing assets.

Skills & Qualifications

• Experience: 2–3 years of experience in a marketing role, with hands-on experience in event support, content creation, or digital marketing.
• Communication: Strong copywriting and editing skills; comfortable creating engaging social posts as well as clear, clear product messaging.
• Project & Detail Management: Outstanding organizational skills with the ability to manage multiple deliverables, track deadlines, and handle event logistics smoothly.
• Analytical Thinking: Ability to review basic marketing metrics, track event leads, and evaluate social media engagement performance.
• Education: Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
• Bilingual Advantage: Fluency in both English and Chinese is required.
• Technical Aptitude: Familiarity with design tools (e.g., Canva, Adobe Creative Suite) and social media management platforms is a strong plus.

Salary range: $70,000-$80,000 USD per year