Multi-Channel Growth Marketing Specialist

Urban One; Houston (TX); Presencial; USD 65.000 - 90.000; Jornada completa

Descripción de la vacante

Urban One is seeking an Integrated Marketing Specialist to plan and execute multi-channel marketing campaigns across digital, print, and social platforms. You will collaborate with sales, product development, and creative teams to drive engagement and growth.

The role requires a bachelor's degree and 3+ years in integrated marketing, with strong analytics, campaign management, and excellent written and verbal communication. Hybrid work options may be available.

Formación

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 3+ years of experience in integrated marketing or a similar role.
• Proven ability to manage multi-channel marketing campaigns from concept to execution.
• Strong analytical skills with experience using marketing analytics tools.
• Excellent written and verbal communication skills.

Responsabilidades

• Develop and implement integrated marketing campaigns across digital, print, and social media platforms to support business goals.
• Coordinate with internal teams and external vendors to ensure timely and consistent delivery of marketing materials.
• Analyze campaign performance data to identify trends, measure effectiveness, and recommend improvements.
• Manage marketing budgets and allocate resources efficiently to maximize impact.
• Support content creation, including copywriting, graphic design coordination, and multimedia production.
• Conduct market research to stay informed about industry trends and customer preferences.
• Collaborate with sales teams to align marketing strategies with sales objectives and lead generation efforts.
• Maintain brand consistency across all marketing channels and communications.

Conocimientos

Multi-channel campaigns

Analytics

Communication

Budget management

Project coordination

Sales alignment

Educación

Bachelor's degree in Marketing or related field

Herramientas

HubSpot

Marketo

Salesforce Marketing Cloud

Descripción del empleo

Urban One is seeking an Integrated Marketing Specialist to plan and execute multi-channel marketing campaigns across digital, print, and social platforms. You will collaborate with sales, product development, and creative teams to drive engagement and growth.

The role requires a bachelor's degree and 3+ years in integrated marketing, with strong analytics, campaign management, and excellent written and verbal communication. Hybrid work options may be available.