Multi-Brand Social Strategist & Content Lead

Bathing-Brands,-Inc; Wheeling (IL); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Company-subsidized health insurance

401(k) retirement plan with company‑m•

PTO and company holidays

Employee referral program

Job summary

Bathing Brands is seeking a Social Media Specialist to own organic social strategy across multiple brands in a hybrid role. You will craft content calendars, publish schedules, and manage community interactions from our Wheeling, Illinois office each week.

You will translate launches and priorities into engaging social content, write captions and hooks, and optimize posts using performance data. Collaboration with creative, marketing, and product teams is essential to success.

Qualifications

• 3–6 years of professional organic social media experience
• Experience owning social strategy, content calendars, publishing, engagement, reporting, and optimization
• Strong understanding of Instagram, Facebook, LinkedIn, TikTok, and short-form video formats
• Experience creating reels and stories from existing assets
• Strong writing skills with adaptable brand voice
• Ability to turn analytics into actionable content improvements
• Excellent organizational and project-management skills
• Ability to work independently while collaborating with teams

Responsibilities

• Develop organic social strategies and content calendars across multiple brands
• Translate launches, promotions, and brand positioning into social content
• Own weekly publishing schedules and maintain content flow
• Write captions, hooks, CTAs, and platform-specific copy
• Create lightweight content from existing assets (reels, stories, edits)
• Manage scheduling, posting, tagging, and QC across channels
• Monitor engagement and respond in brand voice; route inquiries
• Track performance and provide monthly reports with insights
• Test content approaches to improve performance
• Collaborate with designers, videographers, copywriters, product, sales, and stakeholders
• Repurpose footage and assets for social use

Skills

Social media strategy

Content planning

Publishing

Community management

Reporting

Copywriting

Analytics to insights

Project management

Tools

Sprout Social

Hootsuite

Later

Buffer

Meta Business Suite

CapCut

Canva

Adobe Express

Job description

Bathing Brands is seeking a Social Media Specialist to own organic social strategy across multiple brands in a hybrid role. You will craft content calendars, publish schedules, and manage community interactions from our Wheeling, Illinois office each week.

You will translate launches and priorities into engaging social content, write captions and hooks, and optimize posts using performance data. Collaboration with creative, marketing, and product teams is essential to success.