Social Media Specialist

Bathing-Brands,-Inc; Wheeling (IL); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Company-subsidized health insurance

401(k) retirement plan with company‑m•

PTO and company holidays

Employee referral program

Job summary

Bathing Brands is seeking a Social Media Specialist to own organic social strategy across multiple brands in a hybrid role. You will craft content calendars, publish schedules, and manage community interactions from our Wheeling, Illinois office each week.

You will translate launches and priorities into engaging social content, write captions and hooks, and optimize posts using performance data. Collaboration with creative, marketing, and product teams is essential to success.

Qualifications

• 3–6 years of professional organic social media experience
• Experience owning social strategy, content calendars, publishing, engagement, reporting, and optimization
• Strong understanding of Instagram, Facebook, LinkedIn, TikTok, and short-form video formats
• Experience creating reels and stories from existing assets
• Strong writing skills with adaptable brand voice
• Ability to turn analytics into actionable content improvements
• Excellent organizational and project-management skills
• Ability to work independently while collaborating with teams

Responsibilities

• Develop organic social strategies and content calendars across multiple brands
• Translate launches, promotions, and brand positioning into social content
• Own weekly publishing schedules and maintain content flow
• Write captions, hooks, CTAs, and platform-specific copy
• Create lightweight content from existing assets (reels, stories, edits)
• Manage scheduling, posting, tagging, and QC across channels
• Monitor engagement and respond in brand voice; route inquiries
• Track performance and provide monthly reports with insights
• Test content approaches to improve performance
• Collaborate with designers, videographers, copywriters, product, sales, and stakeholders
• Repurpose footage and assets for social use

Skills

Social media strategy

Content planning

Publishing

Community management

Reporting

Copywriting

Analytics to insights

Project management

Tools

Sprout Social

Hootsuite

Later

Buffer

Meta Business Suite

CapCut

Canva

Adobe Express

Job description

About this position

Bathing Brands is expanding its portfolio of consumer-facing sauna, steam, and wellness brands, and we’re looking for a Social Media Specialist to bring structure, consistency, and creativity to our organic social presence.

Our Social Media Specialist will manage multiple brands and audiences, develop content strategies, and turn existing photography and video into engaging, platform-native content. This is a great opportunity for an agency-trained or in-house social media professional who enjoys both the strategic and hands-on sides of social.

You’ll own organic social strategy, content planning, publishing, community management, reporting, and optimization, while partnering with our broader creative and marketing teams for more complex production needs.

Important Notes: This is a hybrid position and requires the ability to work from our Wheeling, Illinois office each week.

As our Social Media Specialist, you will:

• Develop organic social strategies and content calendars across multiple brands.
• Translate product launches, promotions, business priorities, and brand positioning into effective social content.
• Own weekly publishing schedules and maintain a consistent flow of content across platforms.
• Write and refine captions, hooks, calls to action, and platform-specific copy.
• Create lightweight social content from existing photography and video, including reels, stories, basic edits, crops, and simple text overlays.
• Manage scheduling, posting, tagging, and quality control across social channels.
• Monitor comments, messages, mentions, and conversations, responding in the appropriate brand voice and routing questions or leads as needed.
• Track performance and provide monthly reporting with actionable insights and recommendations.
• Test content approaches, formats, captions, posting times, and other variables to improve performance.
• Partner with designers, videographers, copywriters, product teams, sales, and other stakeholders to identify and develop content opportunities.
• Repurpose product footage, lifestyle photography, training content, partner assets, and other existing materials for social use.

What You Bring

• 3-6 years of professional organic social media experience, preferably managing multiple brands or accounts.
• Experience owning social strategy, content calendars, publishing, community management, reporting, and optimization.
• Strong understanding of Instagram, Facebook, LinkedIn, TikTok, and short-form video platforms and formats.
• Experience creating reels, stories, and other social content using existing photo and video assets.
• Strong writing skills with the ability to adjust tone across different brands and audiences.
• Ability to turn analytics into practical recommendations and content improvements.
• Excellent organizational and project-management skills with the ability to manage multiple active content calendars.
• Ability to work independently while collaborating closely with creative and business teams.

Experience That Would Set You Apart

• Agency experience managing multiple client accounts or brands.
• Experience in wellness, fitness, home, lifestyle, luxury, or durable consumer products.
• Familiarity with tools such as Sprout Social, Hootsuite, Later, Buffer, Meta Business Suite, CapCut, Canva, Adobe Express, or similar platforms.
• Experience supporting brands at different stages of growth.
• Familiarity with social listening, influencer content, user-generated content, and organic lead generation.

What Success Looks Like

You’ll help create a more consistent, efficient, and effective social presence across our brand portfolio. Success means establishing a reliable planning and publishing rhythm, making better use of existing creative assets, strengthening community engagement, and using performance insights to continually improve our content and channels.

Bathing Brands offers a comprehensive benefits package designed to support our teammates’ health, financial well-being, and work-life balance, including:

• Company-subsidized medical, dental, and vision insurance
• Company-paid life insurance, with voluntary disability and supplemental coverage options
• 401(k) retirement plan with company match
• Paid Time Off (PTO) and paid company holidays
• Employee referral program
• Full benefit eligibility and details are shared during the offer process

Why Bathing Brands?

At Bathing Brands, we’re passionate about building brands and creating products that promote relaxation, wellness, and healthy living. As our portfolio continues to grow, we’re looking for creative, thoughtful people who are excited to bring ideas to life, strengthen how we connect with our audiences, and help our brands stand out.

The pace is fast, the standards are high, and this opportunity isn’t for everyone. But for the right person, it’s a chance to take real ownership of your work, bring fresh ideas to the table, and make an impact across a growing portfolio of brands alongside a talented team that cares about what they do.