MR Imaging Product Marketing Manager

Blue Earth Diagnostics; Princeton (NJ); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Bracco Diagnostics Inc. in Princeton, NJ is seeking a Product Manager, MR to shape the MR portfolio across the U.S.

You will translate customer insights and franchise strategy into downstream marketing programs, campaigns, and materials to strengthen brand positioning and drive adoption. You will collaborate with Sales, Medical, Regulatory, Finance, Operations and global teams to manage lifecycle initiatives, demand planning, forecasting and portfolio performance.

Qualifications

• 5+ years of marketing, product management, or related experience.
• Experience in diagnostic imaging, pharmaceuticals, biotechnology, or medical devices is a plus.
• Strong ability to translate market insights into marketing programs.
• Demonstrated product lifecycle management knowledge.
• Strong analytical and business acumen.
• Excellent written, verbal, and presentation skills.

Responsibilities

• Develop and execute U.S. MR marketing plans.
• Translate market insights into promotional programs and campaigns.
• Collaborate with Sales, Medical, Regulatory, Finance, and Operations.
• Support lifecycle management and portfolio planning.
• Lead cross-functional projects across U.S., Americas, and global teams.
• Manage marketing budget and forecasting.

Skills

Product management

Marketing strategy

Sales enablement

Market analytics

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in Marketing, Life Sciences, or related field

MBA

Tools

PowerPoint

Excel

Word

Job description

Bracco Diagnostics Inc. in Princeton, NJ is seeking a Product Manager, MR to shape the MR portfolio across the U.S.

You will translate customer insights and franchise strategy into downstream marketing programs, campaigns, and materials to strengthen brand positioning and drive adoption. You will collaborate with Sales, Medical, Regulatory, Finance, Operations and global teams to manage lifecycle initiatives, demand planning, forecasting and portfolio performance.