MR Marketing Product Manager - Hybrid, US Market

Bracco; Princeton (NJ); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Bracco Diagnostics Inc. is seeking a Product Manager, MR, to shape how the MR portfolio reaches customers across the United States.

You will translate customer insights into downstream marketing programs and work with Sales, Medical, Regulatory, Finance, Operations, and other stakeholders to deliver US marketing initiatives spanning market development, promotional strategy, sales enablement, forecasting, and portfolio performance.

Qualifications

• 5+ years of marketing, product management, or related commercial experience.
• Bachelor’s degree required; MBA preferred.
• Strong cross-functional collaboration and analytical skills.

Responsibilities

• Develop and execute US MR marketing plans aligned with franchise, Americas, and global strategies.
• Translate market insights into actionable US marketing initiatives and tactics.
• Create promotional campaigns and materials to strengthen brand positioning, awareness, and product adoption.
• Collaborate with Sales, Medical, Regulatory, Finance, Operations, and other stakeholders to support marketing initiatives.

Skills

Marketing

Product management

Commercial strategy

Sales enablement

Analytical skills

Education

Bachelor's degree

MBA

Tools

PowerPoint

Excel

Word

Job description

Bracco Diagnostics Inc. is seeking a Product Manager, MR, to shape how the MR portfolio reaches customers across the United States.

You will translate customer insights into downstream marketing programs and work with Sales, Medical, Regulatory, Finance, Operations, and other stakeholders to deliver US marketing initiatives spanning market development, promotional strategy, sales enablement, forecasting, and portfolio performance.