MR Product Marketing Manager (Hybrid)

Bracco Diagnostics Inc.

Princeton (NJ)

Hybrid

USD 120,000 - 160,000

Full time

4 days ago

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Job summary

Bracco Diagnostics Inc. in Princeton, NJ, is seeking a Product Manager, MR, to shape how the MR portfolio reaches customers across the United States.

You will translate customer insights into downstream marketing programs and collaborate with Sales, Medical, Regulatory, Finance, and Operations to drive business performance. This role combines hands-on campaign execution with exposure to lifecycle management and global commercial strategy, supporting market development, promotional strategy, and

Qualifications

Bachelor’s degree required; concentration in Marketing, Business, Life Sciences, Healthcare, or related field preferred.
5+ years of experience in marketing, product management, or related discipline with diagnostic imaging, pharmaceuticals, biotechnology, or medical devices preferred.
Strong written, verbal, and presentation skills; ability to translate insights into marketing programs and execution.

Responsibilities

U.S. Marketing Strategy & Execution: develop annual and long-term marketing plans for MR products.
Market & Competitive Insights: analyze market trends, customer needs, and competitive dynamics.
Sales Enablement & Commercial Partnership: create tools and messaging to support field teams.
Product & Portfolio Management: support lifecycle, pricing, forecasting, and budget tracking.