Mortgage Strategy & Insights Executive Partner

Regions Bank; Birmingham (AL); On-site; USD 102,000 - 124,000; Full time

Benefits offered by this job

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Volunteer Program

Job summary

Regions Bank seeks a Consumer Strategy Business Partner to drive due diligence, planning, and implementation of strategic objectives across the Consumer Bank sub-segment. You will oversee customer segmentation, marketing campaigns, and partnerships while managing budgets and cross-functional collaboration.

The role emphasizes data analysis, market opportunities, and shaping product offerings to enhance customer experience and growth.

Qualifications

• Bachelor's degree in an appropriate discipline.
• Seven (7) years of experience in financial services, or related industry.
• Three (3) years of experience in marketing, customer experience, business/product leadership, or customer analytics

Responsibilities

• Achieves the key performance indicators (KPIs) assigned through effective deployment of customer-centric strategy.
• Facilitates tight collaboration across organization with business units and internal stakeholders to ensure marketing campaigns and product initiatives are in line with the experience and proposition defined for respective segments, and to ensure right fit across product portfolio, segment needs and growth targets.
• Develops customer journey maps to identify areas to improve, develop plans and drive change to increased customer acquisition, satisfaction, retention, and financial performance
• Drives engagement, retention, deepening of existing customers and foster new customer acquisition through right segmentation & propositions, robust channel support and data-driven analytics
• Defines differentiated proposition as an "all-in-one" solutions provider for their segment through advanced segmentation strategies to create a sustainable and competitive market position
• Builds advanced execution plans and growth strategies backed by research, data analytics and feedback from channels and other business lines with the ultimate goals to increase relationship depth, retention, and new customer acquisition
• Strengthens channel capabilities to empower seamless cross-selling journey, enable customer direct interactions and touchpoints to generate business opportunities
• Guides the development and implantation of integrated marketing programs and deliver end-to-end marketing communications that shape the strategic positioning and generate business leads
• Builds a customer-centric cross-selling journey to drive customer lifetime value by enhancing customer engagement and experience, to serve a large and important customer base,
• Maximizes untapped opportunities from existing customers base, including reactivating the inactive, and reconnecting special caring segments
• Collaborates with enterprise wide partners to execute company-wide strategies

Skills

Leadership

Analytical skills

Stakeholder management

Communication

Strategic thinking

Team collaboration

Education

Bachelor's degree

Master's degree

Job description

Regions Bank seeks a Consumer Strategy Business Partner to drive due diligence, planning, and implementation of strategic objectives across the Consumer Bank sub-segment. You will oversee customer segmentation, marketing campaigns, and partnerships while managing budgets and cross-functional collaboration.

The role emphasizes data analysis, market opportunities, and shaping product offerings to enhance customer experience and growth.