Mortgage Marketing Coordinator - Houston or DFW

Socket.dev; Houston (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Prosperity Bank is seeking a Mortgage Marketing Coordinator to support the Mortgage Lending Department with print collateral, digital campaigns, CRM management, and lead generation initiatives. This role collaborates with Corporate Marketing to drive strategic marketing efforts.

You will assist with content for sales, email, and social media while ensuring regulatory compliance and timely delivery of marketing projects across the team.

Qualifications

• College degree in Marketing or a related field.
• Strong interpersonal and written communication skills.
• Ability to work with a high-intensity sales team.
• Knowledge of mortgage loan origination or processing is a plus.

Responsibilities

• Support and assist Mortgage Lending Officers to develop marketing plans and campaigns.
• Manage CRM system and related data for marketing activities.
• Coordinate collateral with marketing, compliance, and IT.
• Create content for sales, email, and digital marketing.
• Monitor social media posts for regulatory compliance.
• Develop metrics reports on marketing and sales activities.
• Collaborate with Corporate Marketing to align initiatives.
• Assist with onboarding and administrative support as needed.

Skills

Interpersonal skills

Verbal communication

Written communication

Education

College degree in Marketing

Tools

Mortgage Returns CRM

Excel

Publisher

Word

InDesign

Social media platforms

Job description

Prosperity Bank is an Equal Opportunity Employer.

The purpose of the Mortgage Marketing Coordinator role is to and facilitate all aspects of marketing support to the business line including but not limited to print collateral, digital campaigns and other initiatives, some website and social media support, management of the department’s Customer Relationship Management (CRM) tool and helps drive lead generation opportunities to our Mortgage Lending Department. This position collaborates with and supports Corporate Marketing initiatives.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

• Support and assist 50+ Mortgage Lending Officers (MLO) to develop and implement individual marketing plans and campaigns using the Velocify lead-generation system and other tools, and resources.
• Manage technical and relationship aspects of Customer Relationship Management (CRM) system.
• Coordinate with bank marketing, compliance, and IT to create and/or update branded collateral to meet the needs of the mortgage department.
• Create new content for sales, email, and digital marketing.
• Perform periodic checks of social media posts by mortgage team to ensure regulatory compliance.
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Work collaboratively with Corporate Marketing to ensure alignment of initiatives.
• Develop and manage a Culture Champion role to encourage and support marketing and branding initiatives focused on the Mortgage Division.
• Provide support for new hire on-boarding process, including the new hire paperwork and following the approval protocol.
• Provide some administrative support to President – Consumer Mortgage Lending and Mortgage Production Manager as needed.

Corporate Marketing

• Assist Corporate Marketing with creating and sharing relevant content for all business lines on social media as needed.
• Assist with monitoring and responding to online customer inquiries within marketing systems to ensure professional and consistent responses are provided to manager. Develop and manage a catalog of auto-generated responses for online reviews. Communicate product and service issues to respective departments and managers as needed.
• Assist with management of Yext Location Services platform, updating banking center information as information changes. Provide analytics reports by collecting, analyzing, and summarizing data and trends.
• Provide Marketing support for various projects.
• Assist with monitoring and ensure accuracy of bank information displayed in online search services including Google, Yelp, Glassdoor, and others.
• Manage and serve as the liaison for Dallas/Fort Worth regional events and activities; maintain and communicate events calendar with the Marketing team and others for integration into overall Marketing Plan.
• Assist with other Corporate Marketing duties as assigned.

QUALIFICATIONS

Education/Certification: College degree in Marketing or similar degree

Strong interpersonal, verbal, and written communicationskills.

Friendly, pleasant interactions via telephone with a variety ofcustomers.

Knowledge of mortgage loan origination or loan processing is aplus!

Must enjoy supporting a dynamic, high-intensity salesforce

Ability to be creative andstrategic

Independent with the ability to be flexible, oversee multiple projects anddeadlines

Working knowledge of Mortgage Returns (or other CRM), Excel, Publisher, Work and, In Design, social media platforms preferred.

PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

Talking:

Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.

Average Hearing:

Able to hear average or normal conversations and receive ordinary information.

Repetitive Motion:

Movements frequently and regularly required using the wrists, hands, and/orfingers.

Average Visual Abilities:

Average, ordinary, visual acuity necessary to prepare or inspect documents orproducts, or operate machinery.

Physical Strength:

Sedentary work; sitting most of the time. Exerts up to 10 lbs. of force occasionally. (Almost all office jobs.)

WORKING CONDITIONS

None:

No hazardous or significantly unpleasant conditions (such as in a typical office).

MENTAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

Reasoning Ability:

Ability to apply logical or scientific thinking to define problems, collect dataestablish facts and draw conclusions.

Able to interpret a variety of technical instructions and can deal with multiplevariables.

Mathematics Ability:

Ability to compute discount, interest, profit, and loss; commission markup andselling price; and ratio, proportion, and percentage.

Able to perform very simple algebra.

Language Ability:

Ability to read periodicals, journals, manuals, dictionaries, thesauruses, andencyclopedias.

Ability to prepare business letters, proposals, summaries, and reports usingprescribed format and conforming to all rules of punctuation, grammar, diction, andstyle.

Ability to conduct training, communicates at panel discussions, and makeprofessional presentations

Monday - Friday: 8:00 AM - 5:00 PM