Money Management Demand Gen Lead - Americas

D.I.G.S. Marketing; United States; Remote; USD 119,000 - 179,000; Full time

Job summary

Stripe is seeking a marketer to lead Money Management marketing across the US, Canada, and Latin America. You’ll set regional strategy and build demand programs to grow pipeline and market share.

You will partner with Global Campaigns, Events, Product Marketing, Sales, and Sales Ops to scale multi-channel activations, measure performance, and drive revenue outcomes.

The role offers visibility across the GTM organization and an opportunity to shape strategy in a fast-moving fintech environment.

Qualifications

• 5+ years of experience running scaled digital demand generation programs (e.g., demand generation, growth marketing, or regional marketing).
• Experience with GTM direct ownership of an audience or product segment at a B2B company.
• Demonstrated experience building multi-channel demand generation strategies and owning integrated digital activations across paid media, content marketing, email marketing.

Responsibilities

• Lead regional multi-channel strategy for Money Management marketing campaigns that drive demand. Channels can include paid media, content syndication, digital events, account based marketing (ABM), etc.
• Build region-specific marketing activations with channel leads to unlock local opportunities for Money Management audiences
• Build a cross-GTM coalition including Global Campaigns, Events, Product Sales, Sales Development, and Sales Operations to jointly grow the Money Management pipeline
• Own key business and revenue metrics for Money Management across the sales funnel — investigating conversion, channel mix effectiveness, and pipeline health
• Partner cross-functionally to define regional requirements as Stripe refines marketing capabilities, MarTech stack, and lead management for scaled motions
• Identify innovative new ways to reach and engage the Money Management audience — there is broad leeway in this role to pursue creative marketing ideas
• Be a thought leader representing the Americas as Stripe grows its Money Management go-to-market across campaigns and broader strategy

Skills

Demand generation

B2B GTM

Multi-channel marketing

Data-driven insights

Organization & PM

Sales collaboration

Ambiguity navigation

AI tooling

Job description

Stripe is seeking a marketer to lead Money Management marketing across the US, Canada, and Latin America. You’ll set regional strategy and build demand programs to grow pipeline and market share.

You will partner with Global Campaigns, Events, Product Marketing, Sales, and Sales Ops to scale multi-channel activations, measure performance, and drive revenue outcomes.

The role offers visibility across the GTM organization and an opportunity to shape strategy in a fast-moving fintech environment.