Monetization UX Researcher — Ads Insights & Impact

TikTok USDS Joint Venture; San Jose (CA); On-site; USD 127,000 - 223,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid parental leave

Disability coverage

Wellbeing benefits

Paid holidays

Paid personal time

Job summary

TikTok USDS Joint Venture LLC is seeking a strategic, data-savvy User Researcher for the Monetization team in the United States. You will lead mixed-methods research across advertising experiences and post-ad purchase journeys to uncover insights that inform product strategy and growth.

You will combine qualitative and quantitative methods, correlate survey data with backend data, apply statistical rigor, and translate findings into actionable recommendations for cross-functional partners.

Qualifications

• 3+ years of experience in user research, behavioral science, data analysis, or related roles.
• Proficiency in statistical analysis and data analysis tools such as SQL, Python, R, SPSS, or equivalent
• Proficient in survey design and behavioral data analysis; familiar with qualitative research methods and able to combine both approaches to generate holistic insights.
• Solid grasp of statistical methods (sampling, confidence intervals, p-values) to ensure the reliability of insights;
• Strong communication skills, with the ability to convey complex research insights to diverse stakeholders and proactively influence decision-making and implementation

Responsibilities

• Explore user behavior across the advertising experience and post-ad purchase journey, using data analysis and user research to identify friction points and inform product, strategy, and growth opportunities
• Lead end-to-end user research using both quantitative and qualitative methods, balancing speed and depth to support business priorities.
• Match and integrate survey and research data with backend behavioral data to analyze correlations, identify discrepancies, and validate user-reported insights
• Apply statistical principles to validate findings and ensure analytical rigor (e.g., confidence levels, significance tests, regression analysis)
• Translate research into clear, actionable recommendations that shape business or product strategy and feature development
• Distinguish between generic user feedback and insights that drive long-term product value
• Communicate findings effectively across stakeholders at all levels with clarity and impact

Skills

User research

Data analysis

Statistical analysis

Survey design

Qualitative methods

Cross-functional collaboration

Tools

SQL

Python

R

SPSS

Job description

TikTok USDS Joint Venture LLC is seeking a strategic, data-savvy User Researcher for the Monetization team in the United States. You will lead mixed-methods research across advertising experiences and post-ad purchase journeys to uncover insights that inform product strategy and growth.

You will combine qualitative and quantitative methods, correlate survey data with backend data, apply statistical rigor, and translate findings into actionable recommendations for cross-functional partners.