Modern Marketing & AI Intern – Spring/Summer 2027

Henkel; Culver City (CA); On-site; USD 31,000 - 44,000; Full time

Benefits offered by this job

Learning platform with 9,000 courses

Networking events with Henkel leaders

Social events with Henkel interns

Job summary

Henkel offers an internship in Modern Marketing & AI, supporting professional hair brands in the fast-paced beauty ecommerce space. You will contribute to digital campaigns across platforms like TikTok Shop and help identify AI-driven processes to improve performance.

The role emphasizes data analysis, reporting, and collaboration in a dynamic team environment. The internship is structured with learning opportunities and exposure to Henkel’s global teams.

Qualifications

• An undergraduate student graduating in 2028 or 2029 pursuing a degree in Marketing, Communications, Business Administration or Data Analytics.
• Proficiency in Microsoft Excel and PowerPoint.
• Strong interest in digital marketing, AI, social commerce, and/or the beauty industry.
• Ability to analyze data and translate insights into clear recommendations.
• Experience with social media platforms (especially TikTok) through coursework, internships, or personal projects.
• Organized, proactive, and comfortable working in a fast-paced, collaborative environment.

Responsibilities

• Gain hands-on experience in the fast-paced world of professional beauty eCommerce, contributing to digital campaigns for iconic salon brands
• Assist in the development and execution of digital strategies across key eCommerce platforms (TikTok Shop)
• Work on key efforts around AI process identification across all pro beauty brands
• Analyze sales, media, and content performance data to generate actionable insights and improve digital execution
• Participate in competitive audits and trend research to identify growth opportunities and white space in the digital landscape
• Contribute to TikTok Shop and social commerce pilots by tracking creator performance, reviewing content, and supporting reporting efforts

Skills

Excel

PowerPoint

Data analysis

Digital marketing

TikTok

Education

Undergraduate student (Marketing/Communications/Business Administration/Data Analytics)

Tools

TikTok Shop

Job description

About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil, all, Loctite, Snuggle, and Schwarzkopf and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you’ll do

As a Modern Marketing & AI Intern supporting professional hair brands you will:

• Gain hands-on experience in the fast-paced world of professional beauty eCommerce, contributing to digital campaigns for iconic salon brands
• Assist in the development and execution of digital strategies across key eCommerce platforms (TikTok Shop)
• Work on key efforts around AI process identification across all pro beauty brands
• Analyze sales, media, and content performance data to generate actionable insights and improve digital execution
• Participate in competitive audits and trend research to identify growth opportunities and white space in the digital landscape
• Contribute to TikTok Shop and social commerce pilots by tracking creator performance, reviewing content, and supporting reporting efforts

What makes you a good fit

• An undergraduate student graduating in 2028 or 2029 pursuing a degree inMarketing, Communications, Business Administration or Data Analytics
• Proficiency inMicrosoft Excel and PowerPoint
• Strong interestin digital marketing, AI, social commerce, and/or the beauty industry
• Ability toanalyze data and translate insights into clear recommendations
• Experience withsocial media platforms (especially TikTok) through coursework,internships, or personal projects
• Organized,proactive, and comfortable working in a fast-paced, collaborative environment

Some perks of joining Henkel as an intern

• Excitingprojects that allow you to make real impact and collaborate with Henkelcolleagues worldwide
• Countlesslearning opportunities available through Henkel’s online learning platform withover 9,000 professional courses
• Networkingevents with Henkel business leaders, experts and sustainabilityambassadors
• Ongoing feedbackdiscussions throughout the internship that allow you to accomplish concretegoals
• In-person andvirtual social events to connect with other Henkel interns across thecountry

Following your internship, you may beinvited to join Henkel as a returning intern or full-time employee.

Additional information

• This internshipis NOT eligible for a housing stipend or relocation support.
• This internship has a duration of January 11th - August 13th
• Recruitment for our 2027 internships starts in September 2026 and runs through early March 2027 or until all our positions are filled
• If selected to move forward in our recruitment process, you will receive an email from a recruiter on our talent acquisition team
• If a position you applied for is filled by another candidate, you will receive an email from our team alerting you that the position is closed.

The salary for this role is $27/hour.This is the rate that we in good faith anticipate relying on when setting wagesfor this position. We may ultimately pay more or less than the posted range andthis range. This salary range may also be modified in the future.

Henkel is an equal opportunity employer. We evaluate qualifiedapplicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.