Brand Marketing Intern - DevaCurl - Spring/Summer 2027

Henkel; Culver City (CA); On-site; USD 32,000 - 43,000; Part time

Benefits offered by this job

Exciting projects

Online learning platform

Networking events

Feedback discussions

Social events

Job summary

Henkel invites undergraduates to join our Consumer Brands internship, contributing to marketing and product development for laundry, home care, and hair products. You’ll work with cross-functional teams, applying data from Euromonitor, Mintel, and Kline to shape new concepts and packaging ideas.

You’ll build skills in artwork creation, claims documentation, and data-driven decision making, with opportunities for real impact and networking across Henkel colleagues worldwide.

Qualifications

• Current undergraduate student graduating in 2028 or 2029 majoring in Marketing or similar.
• Creative thinker capable of contributing innovative ideas within a collaborative team environment.
• Passion and curiosity for testing beauty and hair products.
• Exceptional organizational skills and attention to detail.
• Familiarity with social media platforms.
• Excellent problem-solving and analytical skills to interpret data to deliver actionable insights.
• Proficiency in Microsoft Office Suite.

Responsibilities

• Collaborate with cross-functional teams including R&D, Creative, Sales, Education, and professional stylists to develop innovative curly hair products.
• Conduct market research using platforms like Euromonitor, Mintel, and Kline to identify white space opportunities and inform product development.
• Translate data-driven insights into compelling product concepts, including formula, fragrance, and packaging ideas.
• Assist in the creation of artwork, claims documentation, and other materials required for product launches.
• Manage procurement of competitive products, coordinate sample shipments, and maintain accurate master data records.

Skills

Creative thinking

Beauty product interest

Organizational skills

Social media familiarity

Analytical skills

MS Office

Data interpretation

Education

Undergraduate Marketing student

Tools

Microsoft Office Suite

Euromonitor

Mintel

Kline

Job description

About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you’ll do

• Collaborate with cross-functional teams including R&D, Creative, Sales, Education, and professional stylists to develop innovative curly hair products
• Conduct market research using platforms like Euromonitor, Mintel, and Kline to identify white space opportunities and inform product development
• Translate data-driven insights into compelling product concepts, including formula, fragrance, and packaging ideas
• Assist in the creation of artwork, claims documentation, and other materials required for product launches
• Manage procurement of competitive products, coordinate sample shipments, and maintain accurate master data records

What makes you a good fit

• Current undergraduate student graduating in 2028 or 2029 majoring in Marketing or similar
• Creative thinker capable ofcontributing innovative ideas and solutions within a collaborative teamenvironment
• Passion and curiosity for testingbeauty and hair products
• Exceptional organizational skillsand attention to detail
• Familiarity with social media platforms
• Excellent problem-solving andanalytical skills to interpret data to deliver actionable insights
• Proficiency in Microsoft OfficeSuite

Some perks of joining Henkel as an intern

• Exciting projects that allow you to make real impact and collaborate with Henkel colleagues worldwide.
• Countless learning opportunities available through Henkel’s online learning platform with over 9,000 professional courses.
• Networking events with Henkel business leaders, experts and sustainability ambassadors.
• Ongoing feedback discussions throughout the internship that allow you to accomplish concrete goals.
• In-person and virtual social events to connect with other Henkel interns across the country.

Following your internship, you may be invited to join Henkel as a returning intern or full-time employee.

Additional information

• This internship is not eligible for a housing stipend or relocation support.
• This internship has a duration of January 11th – August 13th
• Recruitment for our 2027 internships starts in September 2026 and runs through early March 2027 or until all our positions are filled
• If selected to move forward in our recruitment process, you will receive an email from a recruiter on our talent acquisition team
• If a position you applied for is filled by another candidate, you will receive an email from our team alerting you that the position is closed.

The salary range for this role is $27/hour. This is the rate that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.