Mobile User Acquisition Manager (App Campaigns)

IDT Corporation / net2phone; United States; Presencial; USD 90 000 - 140 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary

Modern hardware

Career development

Referral program

Resumo da oferta

IDT Corporation / net2phone is seeking an experienced performance marketer to manage paid UA campaigns across Google, Meta, TikTok, Snapchat, Reddit, X and more. You will help shape channel strategy and drive user acquisitions.

You will analyze the full funnel, run A/B tests, collaborate with design, and explore new channels and AI-enabled workflows to optimize performance.

Qualificações

• 3+ years managing paid campaigns in UA or growth roles.
• B2C app acquisition experience required.
• Hands-on experience with paid social platforms: Meta, TikTok, Snapchat.
• Strong analytical mindset with data→action capability.
• Fluent in English and Spanish, written and spoken.

Responsabilidades

• Support execution of paid campaigns across multiple channels.
• Help develop and execute channel strategies to meet CAC/ROAS targets.
• Analyze funnel from impression to downstream conversions; tie inputs to outcomes.
• Support creative testing from concept to on-flight, set up tests.

Conhecimentos

Paid media analytics

UA strategy

A/B testing

Bi-lingual (English/Spanish)

Collaboration with design

Channel optimization

Ferramentas

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Reddit Ads

X Ads

Descrição da oferta de emprego

Responsibilities:

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
• Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
• Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
• Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
• Identify areas of improvement by analyzing performance data and converting insights into clear actions.
• Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.
• Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
• Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.

Requirements:

• 3+ years managing paid campaigns in a UA or growth role.
• B2C App acquisition experience needed.
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
• Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
• Fluent in English and Spanish ; written and spoken.

What we offer:

• B2B Employment ($, gross).
• Stable job with long-term growth perspective.
• Competitive salary with annual performance review.
• Really good hardware.
• An exciting and challenging job with talented people around.
• Continuous learning and career growth opportunities.
• Compensation for professional training, seminars, and conferences.
• Referral program get rewarded for helping us grow the team with talented people.