Mobile User Acquisition Manager (App Campaigns)

IDT Corporation; New Jersey; On-site; MXN 600,000 - 1,000,000; Full time

Benefits offered by this job

100% Remote for LatAm

Competitive salary

Career growth opportunities

English classes

Professional training & conferences

Job summary

IDT Corporation is seeking a seasoned UA marketer to drive paid campaigns across multiple channels. You will help shape strategy, set up campaigns, and optimize performance to meet user acquisition targets for LATAM markets.

The role emphasizes data-driven decision-making, collaboration with design teams, and experimentation with new channels and AI-assisted workflows. Remote work from LATAM is offered, with competitive compensation and growth opportunities.

Qualifications

• 3+ years managing paid campaigns in UA or growth
• Experience with B2C app user acquisition
• Fluent in English and Spanish, written and spoken

Responsibilities

• Support the execution of paid campaigns across Google Ads, Meta, TikTok, Snapchat, Reddit, X and others
• Help develop and execute channel strategies to hit user acquisition targets
• Analyze the full performance funnel from impression to downstream conversions
• Support creative testing from concept to completion, executing A/B tests
• Monitor and measure creative performance and optimizations impact
• Identify areas of improvement by analyzing performance data to clear actions
• Collaborate with designers to ensure ads align with app messaging
• Learn and experiment with new channels and AI tools to support marketing tasks

Skills

Paid campaigns

UA growth

Data analysis

Bilingual English/Spanish

Tools

Meta Ads

TikTok Ads

Snapchat Ads

Job description

IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.

The interview process will be conducted in English.

Responsibilities

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS)
• Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions
• Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework
• Monitor and measure creative performance to evaluate how UA optimizations and changes influence results
• Identify areas of improvement by analyzing performance data and converting insights into clear actions
• Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience
• Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition
• Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis

Requirements

• 3+ years managing paid campaigns in a UA or growth role
• B2C App acquisition experience needed
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat
• Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions
• Fluent in English and Spanish; written and spoken

What we offer

• 100% Remote work opportunity for the Latam region!
• B2B Employment ($, gross)
• Stable job with long-term growth perspective
• Competitive salary with annual performance review
• Really good hardware
• An exciting and challenging job with talented people around
• Continuous learning and career growth opportunities
• Compensation for professional training, seminars, and conferences
• Referral program - get rewarded for helping us grow the team with talented people
• Company-supported English classes to enhance your professional growth

Only accepting applicants from LATAM.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.