Mobile Marketing Specialist

Boyd Gaming; Las Vegas (NV); On-site; USD 60,000 - 90,000; Full time

Job summary

Boyd Gaming Corporation is seeking a mobile marketing professional in Las Vegas to develop and implement campaigns promoting the casino app, coordinate messaging, and drive guest engagement.

The role collaborates with Marketing and IT, uses SQL for data-driven decisions, performs A/B tests, and monitors KPI trends to optimize downloads and retention. A Bachelor’s degree and strong communication/analytical skills are preferred.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred; significant recent and relevant work experience may be substituted.
• Experience with relational databases, particularly reading and writing SQL.
• Strong written and verbal communication skills.
• Must be detail-oriented/highly organized, and strong analytical skills.
• High degree of self-motivation to learn new methodologies that will enhance job performance and marketing results.
• Must be able to obtain/maintain any necessary licenses and/or certifications.

Responsibilities

• Develop and execute mobile marketing campaigns to promote mobile app.
• Create and manage push notifications and in-app messaging campaigns to improve user engagement and retention.
• Conduct A/B testing to improve performance and coordinate content creation.
• Optimize app store listings to improve visibility and downloads.
• Monitor key performance metrics and prepare summarizations of findings.
• Collaborate with development teams to support product launches and updates.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Stay up to date with mobile marketing trends, best practices and emerging technologies.

Skills

Marketing

Data analysis

Communication

Attention to detail

Self-motivated learner

Education

Bachelor’s degree in Marketing or related field

Tools

SQL

Job description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.

Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

Responsible for the development and implementation of mobile marketing initiatives, including messaging and increase adoption. Collaborate across both Marketing and IT to drive results and enhance the guest experience.

• Develop and execute marketing campaigns to promote mobile app
• Create and manage push notifications and in-app messaging campaigns to improve user engagement and retention
• Conduct A/B testing to improve performance and coordinate content creation
• Optimize app store listings to improve visibility and downloads
• Monitor key performance metrics and prepare summarizations of findings
• Collaborate with development teams to support product launches and updates
• Conduct market research and competitor analysis to identify trends and opportunities
• Stay up to date with mobile marketing trends, best practices and emerging technologies

Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred; significant recent and relevant work experience may be substituted.
• Experience with relational databases, particularly reading and writing SQL
• Strong written and verbal communication skills
• Must be detail-oriented/highly organized, and strong analytical skills.
• High degree of self-motivation to learn new methodologies that will enhance job performance and marketing results.
• Must be able to obtain/maintain any necessary licenses and/or certifications.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.