Mobile Marketing Specialist

Boyd Gaming; Las Vegas (NV); On-site; USD 60,000 - 90,000; Full time

Job summary

Boyd Gaming is seeking a marketing professional to develop and execute mobile app campaigns and optimize user engagement in a fast-paced environment. You will create push notifications, manage in-app messaging, and run A/B tests to improve performance.

The role emphasizes collaboration with development teams, market research, and staying current with trends to drive downloads and retention for our gaming platforms in Las Vegas.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field is preferred.
• Experience reading/writing SQL with relational databases.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute marketing campaigns to promote mobile app
• Create and manage push notifications and in-app messaging campaigns to improve user engagement and retention
• Conduct A/B testing to improve performance and coordinate content creation
• Optimize app store listings to improve visibility and downloads
• Monitor key performance metrics and prepare summarizations of findings
• Collaborate with development teams to support product launches and updates
• Conduct market research and competitor analysis to identify trends and opportunities
• Stay up to date with mobile marketing trends, best practices and emerging technologies

Skills

Strong written and verbalcommunication

Detail-oriented

Analytical skills

Self-motivated to learn new methods

Licenses/certifications

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

SQL

Job description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.

Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

• Develop and execute marketing campaigns to promote mobile app
• Create and manage push notifications and in-app messaging campaigns to improve user engagement and retention
• Conduct A/B testing to improve performance and coordinate content creation
• Optimize app store listings to improve visibility and downloads
• Monitor key performance metrics and prepare summarizations of findings
• Collaborate with development teams to support product launches and updates
• Conduct market research and competitor analysis to identify trends and opportunities
• Stay up to date with mobile marketing trends, best practices and emerging technologies

Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred; significant recent and relevant work experience may be substituted.
• Experience with relational databases, particularly reading and writing SQL
• Strong written and verbal communication skills
• Must be detail-oriented/highly organized, and strong analytical skills.
• High degree of self-motivation to learn new methodologies that will enhance job performance and marketing results.
• Must be able to obtain/maintain any necessary licenses and/or certifications.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.