MKT Con 3 - Copywriter (Senior Employer Brand Copywriter)

PINNACLE GROUP (Pinnacle Technical Resources); Charlotte (NC); Hybrid; USD 62,000 - 69,000; Full time

Benefits offered by this job

Medical insurance

401K contributions

Paid time off (PTO) & sick leave

Job summary

PTR Global is seeking a Senior Employer Brand Copywriter to craft compelling career site messaging and candidate storytelling. You will transform the employer value proposition and brand into clear content that informs, engages, and attracts talent.

You will partner with content, creative, candidate experience, and business teams to create experiences that strengthen employer brand perception and support talent attraction objectives.

Qualifications

• 4+ years in Marketing, E-business, Marketing, Digital Platforms experience or equivalent.
• Exceptional writing, editing, and proofreading skills; ability to tailor content for audiences across channels.
• Experience developing messaging frameworks, editorial standards, voice and tone guidelines.

Responsibilities

• Lead or participate in planning and executing complex marketing programs.
• Provide expert consultation in marketing, new products or product enhancements.
• Review and analyze information across projects to present findings and recommendations.
• Analyze product collateral, regional marketing and sales support including local advertising and campaigns.
• Lead team to meet marketing deliverables with understanding of legal and privacy regulations.
• Collaborate with product, technology, customer care and other units to solve problems.
• Mentor other marketing professionals.

Skills

Writing

Editing

Proofreading

Content strategy

Cross-functional collaboration

Project management

Verbal and written communication

Tools

CMS

SEO tools

Job description

MKT Con 3 - Copywriter (Senior Employer Brand Copywriter)
Professional(Other) | Professional(Other) Charlotte, , North Carolina Contract Oct 22, 2026

Job ID: 180768
Position: Marketing Consultant 3
Pay Range: $45- $50/hour
Location: Charlotte North Carolina (Hybrid)
Duration: Till 12/01/2027, with possible extension.

Job Description:

• Lead or participate in development of planning and executing increasingly complex highly visible programs within marketing.
• Contribute to marketing, creative or product management for major product lines and provide expert level consultation in one or more areas critical to E-business success such as marketing programs, new products or product enhancements.
• Review and analyze moderately complex information across projects or programs to present findings and recommend solutions to management while developing work plans, campaign requirements, establishing milestones and reports comparing results to projections.
• Analyze product collateral design, development, distribution, regional marketing and sales support including local advertising or brand awareness, sponsorships, promotions, sales campaigns, tracking, research, and reporting on trends and program effectiveness.
• Lead team to meet marketing deliverables while leveraging solid understanding of legal, compliance, privacy regulations and policies related to marketing.
• Collaborate and consult with product areas, technology, customer care, other organizational units, alliance partners, vendors and line managers to recommend solutions to a wide range of difficult problems.
• Mentor other marketing professionals.

Job Summary:

• Client is seeking a talented storyteller to join the Talent Acquisition organization as part of the Global Talent Attraction and Marketing (GTAM) team.
• This role is responsible for developing the career site's messaging architecture, page copy, and candidate-facing storytelling, transforming client's Employer Value Proposition (EVP) and employer brand into clear, compelling content that informs, engages, and motivates candidates.
• The Copywriter will partner closely with content, creative, candidate experience, and business teams to create content experiences that strengthen employer brand perception and support talent attraction objectives.

Required Qualifications:

• 4 plus years of Marketing, E-business, Marketing, Digital Platforms (i.e. Mobile or social media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.

Required Skills:

• Exceptional writing, editing, and proofreading skills with the ability to adapt content for different audiences and channels.
• Experience developing messaging frameworks, editorial standards, voice, and tone guidelines.
• Experience creating digital content, website copy, campaign messaging, and storytelling content.
• Ability to translate complex information into clear, concise, and engaging candidate-facing communications.
• Strong understanding of content strategy, content structure, and user-centered content development.
• Experience collaborating with cross-functional teams including marketing, creative, design, content, and business stakeholders.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Excellent verbal, written, and presentation communication skills.

Desired Skills:

• Experience supporting employer branding, recruitment marketing, talent attraction, or talent acquisition initiatives.
• Experience writing for career sites, employer brand platforms, talent marketing campaigns, or candidate journeys.
• Familiarity with EVP development, audience segmentation, and candidate-centric messaging strategies.
• Understanding of SEO, content optimization, and digital content best practices.
• Experience developing employee stories, feature content, long-form storytelling, and editorial content.
• Knowledge of user experience (UX) principles and content design best practices.
• Experience working in a large, matrixed organization with multiple stakeholder groups.
• Familiarity with content management systems (CMS) and digital publishing environments.

About - PTR Global:

PTR Global is a leading provider of information technology and workforce solutions. PTR Global has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit www.ptrglobal.com

At PTR Global, we understand the importance of your privacy and security. We NEVER ASK job applicants to:

• Pay any fee to be considered for, submitted to, or selected for any opportunity.
• Purchase any product, service, or gift cards from us or for us as part of an application, interview, or selection process.
• Provide sensitive financial information such as credit card numbers or banking information. Successfully placed or hired candidates would only be asked for banking details after accepting an offer from us during our official onboarding processes as part of payroll setup.

The specific compensation for this position will be determined by several factors, including the scope, complexity, and location of the role, as well as the cost of labor in the market; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities where you reside or work.

If you receive a suspicious message, email, or phone call claiming to be from PTR Global, do not respond or click on any links. Instead, contact us directly at [phone]. To report any concerns, please email us at [e-mail]

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