Talent Brand & Marketing Program Manager

Jobgether; United States; Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Comprehensive health insurance

401(k) retirement plan

Paid time off

Flexible work culture

Professional development programs

Job summary

Jobgether is seeking a Talent Brand & Marketing Program Manager in the United States. This pivotal role will bridge employer branding and recruitment marketing, crafting compelling content to attract high-quality candidates. The ideal candidate will have over 5 years of experience and a strong background in designing recruitment campaigns across various channels. Responsibilities include evolving the Employer Value Proposition and collaborating with executive leadership to enhance the organization’s brand in competitive talent markets. A hybrid work culture is offered, along with comprehensive benefits including health insurance, 401(k), and professional development opportunities.

Qualifications

• 5+ years of experience in talent branding, recruitment marketing, employer branding, or related fields.
• Proven experience developing global Employer Value Propositions.
• Strong background in multi-channel campaign development.
• Analytical skills to measure campaign performance and present insights.
• Experience with recruitment marketing tools.
• Strong communication and storytelling skills.
• Ability to influence cross-functional teams.

Responsibilities

• Own and evolve the global Employer Value Proposition.
• Design and optimize recruitment marketing campaigns.
• Transform career site experiences into dynamic journeys.
• Develop high-impact content strategies.
• Partner with executive leaders to enhance their digital presence.
• Manage full-funnel performance measurement.

Skills

Talent branding

Recruitment marketing

Campaign development

Data analysis

Storytelling

Stakeholder influence

Education

5+ years of relevant experience

Tools

LinkedIn Campaign Manager

Job description

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Talent Brand & Marketing Program Manager in the United States.

This role sits at the intersection of employer branding, recruitment marketing, and strategic storytelling, with a mission to shape how a leading education organization is perceived by top talent globally. You will own the candidate-facing brand narrative, translating complex product innovation and mission-driven work into compelling content that attracts high-quality, passive candidates. Acting as both strategist and marketer, you will design full-funnel talent attraction campaigns spanning digital, social, campus, and career site experiences. The role requires a blend of creativity and analytical rigor, ensuring brand storytelling is both emotionally resonant and performance-driven. You will partner closely with senior leadership to position internal experts as industry voices and elevate the organization’s presence in competitive talent markets. This is a high-impact role focused on building scalable, data-informed talent marketing systems that shape long-term hiring success.

Accountabilities

• Own and evolve the global Employer Value Proposition (EVP), ensuring consistent and compelling storytelling across all candidate touchpoints and talent segments.
• Design, launch, and optimize multi-channel recruitment marketing campaigns across digital, social media, campus, and paid talent platforms to attract passive and early-career talent.
• Lead the transformation of career site experiences from static listings into dynamic, personalized, and conversion-focused candidate journeys.
• Develop high-impact content strategies and creative assets tailored to key talent personas, including engineering, product, and early-career populations.
• Partner with executive leaders to build their digital presence and position them as thought leaders in education and technology.
• Manage full-funnel performance measurement, analyzing campaign effectiveness, conversion rates, and candidate engagement to optimize talent acquisition outcomes.
• Collaborate cross-functionally with Talent Acquisition, Operations, Legal, and Creative teams to ensure alignment between employer brand promise and candidate experience execution.

Requirements

• 5+ years of experience in talent branding, recruitment marketing, employer branding, or related fields (or equivalent combinations of education and experience).
• Proven experience developing and managing global Employer Value Propositions and end-to-end talent marketing strategies.
• Strong background in multi-channel campaign development, including paid media, social platforms, and campus recruitment marketing.
• Analytical skills with the ability to measure funnel performance, interpret campaign data, and present insights to leadership.
• Experience working with careers site platforms and recruitment marketing tools such as LinkedIn Campaign Manager or programmatic job advertising platforms.
• Strong communication and storytelling skills with the ability to create compelling narratives for diverse talent audiences.
• Demonstrated ability to influence cross-functional teams and senior stakeholders without direct authority.
• Digital-first mindset with understanding of social and community-driven engagement strategies.

Benefits

• Annual salary range: $90,000 - $110,000.
• Eligibility for an annual discretionary bonus based on individual and company performance.
• Comprehensive health insurance including medical, dental, vision, and mental health support.
• 401(k) retirement plan.
• Paid time off, parental leave, and paid holidays.
• Basic life insurance and disability coverage.
• Access to professional development programs and career growth opportunities.
• Flexible work culture with hybrid and remote options depending on role requirements.

Data Privacy Notice

By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.