BEC4 - Candidate Discovery (Career Site Search & Optimization Lead)

PINNACLE GROUP (Pinnacle Technical Resources); Charlotte (NC); Hybrid; USD 90,000 - 96,000; Full time

Job summary

PINNACLE GROUP (Pinnacle Technical Resources) is seeking a data-driven Business Execution Consultant in Charlotte, NC. The role leads career site discovery and optimization, ensuring candidates can easily find and engage with content, content and journeys, and AI-powered channels.

The candidate will establish frameworks and insights for site performance, driving continuous improvement while shaping strategies for traditional and AI-powered platforms.

Qualifications

• Experience developing and executing SEO, AEO and GEO strategies for large-scale websites or digital experiences.
• Strong understanding of AI-powered search, answer engines, search algorithms, metadata and site architecture best practices.
• Experience creating and managing on-site search strategies, search relevance and content findability.
• Experience establishing measurement frameworks, KPIs, dashboards, reporting and analytics.
• Strong analytical skills to identify trends and opportunities from complex data.
• Experience using web analytics to improve engagement and conversion.
• Ability to partner with content, product, tech, and business stakeholders.
• Experience presenting insights to diverse stakeholder groups.
• Strong program management, organizational and communication skills.

Responsibilities

• Lead cross functional teams to strategize, plan, and execute programs and initiatives.
• Drive accountability for initiatives, limit risk, and create efficiencies.
• Review strategic approaches and effectiveness of support functions and performance.
• Perform assessments through data-driven fact finding and develop solutions.
• Make decisions in complex situations and support implementation of plans.
• Collaborate with Business Execution team to drive strategic initiatives.
• Guide and mentor less experienced Strategy staff within the group.

Skills

SEO strategy

AEO (Answer Engine Optimization)

GEO (Generative Engine Optimization)

On-site search optimization

Measurement & analytics

Data-driven decision making

Stakeholder collaboration

Project management

AI-powered channel optimization

Job description

BEC4 - Candidate Discovery (Career Site Search & Optimization Lead)
IT | Business Analyst Charlotte, , North Carolina Contract Oct 23, 2026

Position: Business Execution Consultant
Location: Charlotte, NC (Hybrid – 3 days onsite; 2 days remote)
Duration: 12 months contract with a possibility of extension
Job ID: 180767

Job Description:

• Business Execution Consultant 4 - Contingent
• Lead cross functional teams to strategize, plan, and execute a variety of programs, services and initiatives.
• Drive accountability for assigned initiatives, limit risk exposure, and create efficiencies as appropriate.
• Review strategic approaches and effectiveness of support function and business performance.
• Perform assessments through fact finding and data requiring creative approaches to solving complex issues and develop appropriate solutions or recommendations.
• Make decisions in highly complex and multifaceted situations requiring solid understanding of business group's functional area or products, facilitate decision making and issue resolution, and support implementation of developed solutions and plans.
• Collaborate and consult with members of the Business Execution team and team leaders to drive strategic initiatives.
• Influence, guide and lead less experienced Strategy and Execution staff within the group.

Required Qualifications:

• 5 plus years of Management Consulting, Strategy Consulting, or Business Operations experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, or education.

Job Summary:

• Client is seeking a data-driven digital marketing and search optimization professional to join the Talent Acquisition organization as part of the Global Talent Attraction & Marketing (GTAM) team.
• This role leads the career site's discoverability, measurement, and optimization strategy, ensuring candidates can easily find, engage with, and convert through career site content, search experiences, and emerging AI-powered channels.
• The Candidate Discovery & Optimization Lead will establish the frameworks, standards, and insights that drive candidate discovery, site performance, and continuous improvement while helping client adapt to evolving search behaviors across traditional and AI-powered platforms.

Required Skills:

• Experience developing and executing SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies for large-scale websites or digital experiences.
• Strong understanding of AI-powered search, answer engines, search algorithms, content discoverability, metadata, taxonomy, and site architecture best practices.
• Experience developing and managing on-site search strategies, search relevance, content findability, and search experience optimization.
• Experience establishing measurement frameworks, KPIs, dashboards, reporting, and performance analytics.
• Strong analytical skills with the ability to identify trends, opportunities, and actionable recommendations from complex data.
• Experience leveraging web analytics and user behavior data to improve engagement, conversion, and overall site performance.
• Ability to partner effectively with content, creative, product, technology, and business stakeholders.
• Experience presenting insights and recommendations to diverse stakeholder groups.
• Strong project management, organizational, and communication skills.

Desired Skills:

• Experience supporting career sites, employer brand platforms, recruitment marketing, or talent attraction initiatives.
• Familiarity with structured data, schema markup, tagging strategies, and digital content taxonomies.
• Experience with conversion rate optimization (CRO), customer journey analysis, and digital experience optimization.
• Knowledge of SEO tools, web analytics platforms, dashboard development, and reporting solutions.
• Understanding of talent acquisition, employer branding, recruitment marketing, or workforce attraction strategies.
• Experience working within large, matrixed organizations managing multiple stakeholders and priorities.
• Experience developing optimization roadmaps and continuous improvement programs for enterprise digital experiences.

Note:

• Hybrid
• 3 Days Onsite
• 2 Days Remote

About PTR Global: PTR Global is a leading provider of information technology and workforce solutions. PTR Global has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit www.ptrglobal.com
At PTR Global, we understand the importance of your privacy and security. We NEVER ASK job applicants to:

• Pay any fee to be considered for, submitted to, or selected for any opportunity.
• Purchase any product, service, or gift cards from us or for us as part of an application, interview, or selection process.
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Pay Range: $65- $70
The specific compensation for this position will be determined by several factors, including the scope, complexity, and location of the role, as well as the cost of labor in the market; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities where you reside or work.
If you receive a suspicious message, email, or phone call claiming to be from PTR Global, do not respond or click on any links. Instead, contact us directly at [phone]. To report any concerns, please email us at [e-mail]
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