Sales Director

Mity-Lite; Orem (UT); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

PTO

Job summary

Mity-Lite in Orem, Utah, is hiring a Director of Sales – Strategic Markets to lead its inside sales team. This full-time role focuses on driving growth within the Government, Senior Living, Healthcare, and Office Furniture markets, supporting revenue goals, and developing sales talent.

The ideal candidate should possess at least 5 years of sales leadership experience and familiarity with relevant industries. The position offers competitive compensation, a bonus structure, and comprehensive benefits.

Qualifications

• Minimum of 5 years in sales leadership.
• Experience in leading sales teams and driving revenue growth.
• Familiarity with Office Furniture, Government, Healthcare, and Senior Living markets.

Responsibilities

• Lead and develop the Inside Sales team.
• Drive new business development and account growth.
• Improve sales process consistency and forecasting accuracy.
• Expand relationships with key market partners.
• Collaborate on sales objectives and market expansion.

Skills

Sales Leadership

Coaching

Revenue Growth

Account Management

CRM Adoption

Education

Bachelor's degree in Business, Sales, Marketing or related field

Job description

Job Details

Job Location: Mity Lite Inc - Orem, UT 84057

Salary Range: $110,000.00 - $130,000.00

Title: Director of Sales – Strategic Markets

Lead a Growing Strategic Sales Segment

MITY Inc. is seeking an experienced, results-driven Director of Sales – Strategic Markets to lead our inside sales team supporting the Government, Senior Living, Healthcare, and Office Furniture markets. This role is responsible for driving revenue growth, developing sales talent, strengthening dealer and channel partnerships, and improving sales execution across a strategic business segment representing approximately $25 million in annual bookings. This is a full‑time, in‑office leadership position based at MITY’s headquarters in Orem, Utah.

What You’ll Lead and Influence

• Lead, coach, and develop a team of Inside Sales Account Managers.
• Set clear expectations around sales activity, pipeline management, forecasting, accountability, and revenue goals.
• Drive new business development, account growth, and profitability across strategic markets.
• Support major account opportunities, complex projects, and key customer relationships.
• Expand and strengthen relationships with Office Furniture Dealers, Government agencies, Healthcare organizations, and Senior Living partners to drive sustainable revenue growth and increase market penetration.
• Partner with marketing on targeted campaigns, lead generation, dealer programs, and sales tools.
• Improve CRM adoption, sales process consistency, forecasting accuracy, and pipeline visibility.
• Use sales data, market trends, and customer insights to identify opportunities and guide decisions.
• Collaborate with executive leadership and cross-functional teams on sales objectives, budgets, forecasts, pricing, market expansion, and long‑term growth initiatives.
• Build a high‑performance culture focused on accountability, customer service, continuous improvement, teamwork, and talent development.

What Will Help You Succeed

The ideal candidate will have at least 5 years of successful sales leadership experience, including experience leading sales teams, coaching sales professionals, managing performance, and driving revenue growth. A bachelor’s degree in Business, Sales, Marketing, or a related field is preferred, though equivalent experience will also be considered.

Experience in Office Furniture, Government, Healthcare, Senior Living, Contract Furniture, dealer/distributor channels, public procurement, cooperative purchasing contracts, GSA or State contracts, and consultative sales environments is highly preferred.

Why Join MITY

MITY offers competitive compensation, including a base salary plus annual bonus opportunity, along with a comprehensive benefits package including medical, dental, vision, life insurance, 401(k) with company match, PTO, and other employee benefits.

This is an opportunity to lead a meaningful growth area within MITY, develop a talented sales team, expand strategic market and dealer channel opportunities, and directly influence the future of a growing business segment.