Mission-Driven Digital Marketing Specialist: Campaigns & Analytics

Christian Career; Newport News (VA); On-site; USD 55,000 - 75,000; Full time

Job summary

International Cooperating Ministries is seeking a Digital Marketing Specialist to grow online presence and engagement. You will manage social media, publish content, and optimize campaigns, using data-driven insights to increase donor conversions and audience reach.

The role emphasizes content development, analytics, and collaboration with the Brand & Content Manager to advance ministry initiatives through digital channels.

Qualifications

• Bachelor's degree preferred in Marketing, Communications, Business, or related field.
• 3+ years of digital marketing experience including analytics and campaigns.
• Proficiency with analytics tools and digital platforms to translate data into actions.

Responsibilities

• Manage ICM's digital presence across social media and other platforms.
• Support and optimize digital advertising campaigns across Meta and Google networks.
• Develop reports and dashboards to drive audience growth, engagement and donor conversion.

Skills

Content creation

Copywriting

Analytics

Project management

Self-motivated

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

Google Analytics

Meta Business Suite

Meta Ads Manager

Google Ads

Hootsuite

Job description

International Cooperating Ministries is seeking a Digital Marketing Specialist to grow online presence and engagement. You will manage social media, publish content, and optimize campaigns, using data-driven insights to increase donor conversions and audience reach.

The role emphasizes content development, analytics, and collaboration with the Brand & Content Manager to advance ministry initiatives through digital channels.