Middle Marketing Analyst

Sumsub Inc.; Northern (KY); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote-first culture

Flexible hours

Extra time off

Global team and growth opportunities

Team offsites

Tools and setup provided

Job summary

Sumsub Inc. is seeking a Marketing Data Analyst to empower our Sales & Marketing Analytics team with data-driven insights, dashboards, and analytics. You will collaborate with sales analytics and unit economics to ensure consistent definitions and data models across teams.

The role focuses on marketing analytics, optimizing KPI dashboards, and improving data foundations while enabling scalable marketing decisions across global campaigns.

Qualifications

• 3–4+ years of experience in data analytics with hands-on marketing analytics.
• Strong SQL skills are mandatory.
• Experience with marketing metrics, attribution models, or KPI frameworks.
• Data visualization experience for dashboards understood by non-technical stakeholders.
• Excellent communication and collaboration with marketing teams.
• Nice to have: web analytics, attribution modeling, and DBT.

Responsibilities

• Analyze marketing performance across channels including paid acquisition, events, product marketing, and website.
• Build and maintain dashboards for marketing teams (performance, product marketing, events, website).
• Provide ad-hoc analyses and explain metric changes.
• Work with acquisition funnels, marketing costs, and attribution models.
• Collaborate with Sales Analytics and Unit Economics to align data definitions.
• Improve data quality and consistency across dashboards and reports.
• Support day-to-day analytical needs of marketing teams and contribute to long-term improvements.

Skills

Marketing analytics

Data visualization

Communication skills

Analytical mindset

Cross-team collaboration

Nice to have: web analytics

Nice to have: attribution modeling

Tools

ClickHouse

Apache Superset

Google Analytics

DBT

Python

Job description

Sumsub is the first AI-powered trust infrastructure for compliance operations at scale. It connects identity and business verification, fraud prevention, transaction monitoring, and risk workflows, helping teams reduce manual work and enter new markets.

Trusted by over 4,000 clients across financial services, crypto, mobility, trading, marketplaces, education, and iGaming, including Bybit, Bitpanda, Wirex, Avis, Vodafone, Duolingo, and Kaizen Gaming.

Sumsub is recognized as a Great Place To Work® in the US and rated 4.5 out of 5 on Glassdoor. Our 1,000+ people around the world back it up, too: 92% are proud to be Sumsubers, and 90% say their work is interesting and challenging.

We are looking for a Marketing Data Analyst to strengthen our Sales & Marketing Analytics team. This role will focus primarily on marketing analytics, with close collaboration with sales analytics and unit economics. The main goal is to support marketing teams with data-driven insights, dashboards, and analysis, while helping improve data consistency and analytical foundations across teams.

Tech Stack

• Databases & SQL: Strong proficiency in SQL and experience working with analytical databases (e.g. ClickHouse or similar).
• Dashboarding & BI: Experience with BI tools for building dashboards and reports (Apache Superset or similar).
• Web Analytics: Experience with web analytics tools and website performance analysis (Google Analytics or similar) is a strong plus.
• Data Modeling (Optional): Experience with DBT or other data transformation tools is a plus, but not mandatory.
• Python (Optional): Python for data analysis or automation is a plus.

Responsibilities

• Marketing Analytics: Analyze marketing performance across channels, including paid acquisition, events, product marketing, and website performance.
• KPI Tracking & Dashboards: Build, maintain, and improve dashboards for different marketing teams (performance, product marketing, events, website).
• Ad-hoc Analysis: Support marketing stakeholders with ad‑hoc analyses, metric investigations, and reporting (e.g. explaining drops in leads or campaign performance).
• Attribution & Funnels: Work with acquisition funnels, marketing costs, and attribution models (including multi‑touch attribution where applicable).
• Cross‑team Collaboration: Collaborate closely with Sales Analytics and Unit Economics to ensure consistent definitions, metrics, and data models.
• Data Quality & Consistency: Help improve data quality, align metric definitions, and reduce inconsistencies across dashboards and reports.
• Operational Support: Support day-to-day analytical needs of marketing teams while contributing to long‑term improvements in marketing analytics.

Qualifications

• Experience: 3–4+ years of experience in data analytics, with hands‑on experience in marketing analytics.
• SQL: Strong SQL skills are mandatory.
• Marketing Domain Knowledge: Practical experience with marketing metrics, campaign performance analysis, attribution models, or marketing KPI frameworks.
• Data Visualization: Experience building clear and actionable dashboards for non-technical stakeholders.
• Communication Skills: Strong communication skills and the ability to work closely with marketing stakeholders.
• Analytical Mindset: Ability to investigate problems, explain metric changes, and turn data into actionable insights.
• Nice to Have: Experience with web analytics, attribution modeling and DBT.

What We Offer

• Remote-first, trust-based culture. Work from the place that works best for you. No mandatory office days, no attendance trackers. In some locations, we provide offices or coworking spaces, but the choice is yours.
• True flexibility. We do not fix you to a 9-to-5 schedule. You can adjust your working hours when needed, as long as your day stays productive and in sync with the team.
• Extra time off. Your birthday is a holiday here. Add to that 10 personal days each year, seven sick days without paperwork, and extra time to enjoy Christmas and New Year. Time to rest is part of the deal.
• Work that matters. Our mission is to build a digital world that is secure, accessible and inclusive for everyone. From fighting fraud to making online services easier and safer to use, your work will have a real impact on how people experience trust online.
• Compensation. We offer fair and transparent pay, benchmarked to the market.
• Truly global. We work across continents and time zones, with teammates and customers from all over the world. You will run campaigns that cross borders, cultures, and languages, and see your ideas land worldwide.
• Growth built in. Clear goals, open feedback and personal development plans. We support your progress with learning opportunities and by covering role‑specific events, from design conferences to marketing forums.
• Celebrating your big moments. We are proud to support you through life’s biggest journeys with dedicated financial bonuses for both marriage and welcoming a new baby to your family.
• Team offsites. Sometimes just Slack is not enough. That is why we meet in person a few times a year. Trips are fully covered, so you can meet, collaborate, and recharge together.
• Getting you set up. We make sure you have access to the tools and hardware you need to do your work well.
• Friendly by design. Our logo is a dog for a reason. We keep things human, open and kind. We welcome individuality, quirks and different perspectives, because that is what makes our work smarter and more fun.

The hiring stages

TA screening -> Hiring Manager Interview -> Assignment -> Final Interview.

We are a global community of innovators, creators, and thinkers, and we believe that diversity fuels our innovation. Sumsub is proud to be an equal opportunity employer, committed to building a diverse and inclusive workforce. We welcome applications from people of all backgrounds, cultures, genders, experiences, abilities and perspectives. Join us in shaping the future inclusively.

We believe in fair and transparent compensation. Salaries vary depending on work location and applicable local market conditions.

This role is open to candidates in multiple countries, and compensation differs based on the candidate’s confirmed work location. For this reason, a single universal salary range is not included in this job posting. The applicable work location will be confirmed early in the recruitment process, and the relevant compensation information for that location will be shared in writing, in line with local requirements.