Product Marketing Team Lead

Sumsub; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Remote-first culture

Flexible working hours

Extra paid time off

Transparent compensation

Growth opportunities

Job summary

A leading verification platform is seeking a Product Marketing Team Lead in New York City to own the go-to-market strategy for flagship products. This role involves leading a small team, managing product positioning, and acting as the primary spokesperson at events. The ideal candidate will have over 7 years of experience in B2B SaaS marketing, especially in Product Marketing, strong communication skills, and proven public speaking experience. The company offers a remote-first work culture, flexible hours, and a supportive environment for personal growth.

Qualifications

• 7+ years of experience in B2B SaaS marketing, preferably in Product Marketing.
• Proven experience leading a Product Marketing team and developing team members.
• Strong executive communication skills to build credibility and influence decision-making.

Responsibilities

• Own positioning, messaging, and go-to-market strategy for key products.
• Lead a Product Marketing Unit and drive initiatives for revenue growth.
• Represent the company at industry events as the external spokesperson.

Skills

B2B SaaS marketing

Product Marketing

Stakeholder management

Public speaking

Analytical skills

English fluency

Strategic thinking

Job description

Sumsub

Sumsub is a leading full‑cycle verification platform that enables scalable compliance. From identity and business verification to ongoing monitoring, our platform adapts to different risk appetites and market demands, ensuring global compliance. It allows customizing analytics and workflows with a no‑code interface.

Over 4,000 clients — including Bitpanda, Wirex, Avis, Bybit, Vodafone, Duolingo, Kaizen Gaming, and TransferGo — trust Sumsub to accelerate growth, prevent fraud, and maintain compliance worldwide.

Product Marketing Team Lead

You will own the positioning, messaging, and go‑to‑market strategy for Sumsub’s flagship products. You will lead a small, high‑impact team, partner closely with Product and GTM leaders, and play a key role in driving commercial success and market leadership.

What You Will Be Doing

• Lead a Product Marketing Unit of three responsible for Sumsub’s flagship products, including User Verification and Business Verification, with a primary focus on people management, strategic leadership, and external evangelism.
• Lead the development and evolution of positioning and messaging for the Sumsub Platform within the assigned product portfolio, in alignment with the broader Product Marketing strategy.
• Act as the primary external spokesperson and evangelist for the Sumsub Platform, representing the company at industry events, webinars, podcasts, and other external forums.
• Drive initiatives that support revenue growth across the product portfolio by setting clear priorities for the team and partnering closely with Product and GTM functions on execution.
• Ensure consistent product narratives across all customer touchpoints by aligning Product Marketing, Sales, Customer Success, and Marketing teams.
• Guide market, customer, and competitive research efforts within the team, ensuring insights inform positioning, messaging, and go‑to‑market direction.
• Lead go‑to‑market strategy for product launches within the portfolio, coordinating cross‑functional stakeholders and ensuring alignment with broader Product Marketing priorities.
• Collaborate closely with the Product Marketing Director and peer Product Marketing Lead to ensure alignment, knowledge sharing, and cohesive external messaging.

About You

• 7+ years of experience in B2B SaaS marketing, with a strong background in Product Marketing and experience working closely with Product and GTM teams.
• Proven experience leading a Product Marketing team, including setting direction, prioritising work, and developing team members.
• Strong executive communication and stakeholder management skills, with the ability to build credibility, influence decision‑making, and inspire Sales and other GTM teams.
• Extensive public speaking experience, including representing products or platforms at industry events, conferences, webinars, and other external forums.
• Hands‑on experience defining go‑to‑market strategies for new and evolving products, including positioning, messaging, and sales enablement.
• Experience shaping and guiding marketing strategies and integrated campaigns, working through teams and cross‑functional partners rather than owning day‑to‑day execution.
• Strong analytical and strategic thinking skills, with the ability to interpret data, market insights, and customer feedback to inform decisions and priorities.
• Fluent written and spoken English, with the ability to adapt messaging for different audiences, from technical stakeholders to external buyers.
• Comfortable operating in a fast‑moving, competitive environment, demonstrating sound judgement, accountability, and the ability to make decisions with incomplete information.

What We Offer

• Remote‑first, trust‑based culture. Work from the place that works best for you. No mandatory office days, no attendance trackers. In some locations, we provide offices or coworking spaces, but the choice is yours.
• True flexibility. We do not fix you to a 9‑to‑5 schedule. You can adjust your working hours when needed, as long as your day stays productive and in sync with the team.
• Extra time off. Your birthday is a holiday here. Add to that 10 personal days each year, seven sick days without paperwork, and extra time to enjoy Christmas and New Year. Time to rest is part of the deal.
• Work that matters. Our mission is to build a digital world that is secure, accessible and inclusive for everyone. From fighting fraud to making online services easier and safer to use, your work will have a real impact on how people experience trust online.
• Compensation. We offer fair and transparent pay, benchmarked to the market.
• Truly global. We work across continents and time zones, with teammates and customers from all over the world. You will run campaigns that cross borders, cultures, and languages, and see your ideas land worldwide.
• Growth built in. Clear goals, open feedback and personal development plans. We support your progress with learning opportunities and by covering role‑specific events, from design conferences to marketing forums.
• Team offsites. Sometimes just Slack is not enough. That is why we meet in person a few times a year. Trips are fully covered, so you can meet, collaborate, and recharge together.
• Getting you set up. We make sure you have access to the tools and hardware you need to do your work well.
• Friendly by design. Our logo is a dog for a reason. We keep things human, open and kind. We welcome individuality, quirks and different perspectives, because that is what makes our work smarter and more fun.

We are a global community of innovators, creators, and thinkers, and we believe that diversity fuels our innovation. Sumsub is proud to be an equal opportunity employer, committed to building a diverse and inclusive workforce. We welcome applications from people of all backgrounds, cultures, genders, experiences, abilities and perspectives. Join us in shaping the future inclusively.