Mid-Level Digital Marketing Operations Specialist - AEM

Jobright.ai; Irvine (CA); On-site; USD 57,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A leading dental technology firm in California is seeking a Mid-Level Digital Marketing Operations Specialist. The role involves building marketing emails, evaluating business strategies, and optimizing user experiences through effective design and analytics. Candidates should have extensive experience in digital marketing, content management systems like AEM, and a strong analytical background. A competitive salary is offered.

Qualifications

• Minimum five years of experience in digital marketing or operations.
• Three years with Adobe Experience Manager or similar CMS.
• One year using Google Analytics or similar analytics platform.

Responsibilities

• Build and deliver marketing emails and web pages.
• Evaluate business objectives for design approaches.
• Monitor campaign performance and identify improvement opportunities.

Skills

Digital marketing

Content management

Analytics

Email delivery

Education

Bachelor's degree in Computer Science, Web Development, Digital Marketing, or related field

Tools

Adobe Experience Manager (AEM)

Google Analytics

Workfront

Shopify

Job description

Mid-Level Digital Marketing Operations Specialist - AEM

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Mid-Level Digital Marketing Operations Specialist - AEM

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Job Summary:

Glidewell Dental is a leader in dental technology, known for its agility and innovative solutions. They are seeking a Digital Marketing Operations Specialist to build and deliver marketing emails and web pages, evaluate business objectives, and optimize digital user experiences through effective strategies and analytics.

Responsibilities:

• Builds and delivers marketing emails and web pages via web development platforms, including but not limited to Adobe Experience Manager (AEM), AEM Digital Asset Manager, WordPress, Workfront, and Shopify.

• Evaluates business objectives to determine effective design approach.

• Designs and implements digital tagging strategies using website tag management tools.

• Assesses data to deliver actionable insights that inform strategic decision-making, optimize marketing effectiveness, and enhance digital experience.

• Evaluates campaign goals to design, implement, and update digital marketing content and materials, including emails and landing pages, using AEM and custom HTML/CSS.

• Monitors and evaluates campaign performance to identify trends and improvement opportunities. Develops and implements digital marketing strategies to optimize digital user experience.

• Identifies, diagnoses, and resolves AEM publish related issues.

• Identifies ineffective digital user experiences and investigates system behavior to determine root cause.

• Refines and optimizes user experience based on assessment of website performance metrics.

• Researches system capabilities to provide design guidance and feedback to align system capabilities with business objectives and ensure potential system functionalities are leveraged to deliver defined outcomes.

• Diagnoses and suggests toolkit capabilities with marketing teams, translating technical potential into marketing solutions.

• Supports business-side functionality of digital platform integrations, ensuring proper data flow and resolving analytics and integration issues.

• Collaborates with marketing teams to ensure digital work aligns with broader marketing campaigns and strategies, and web interfaces are effective for users and optimized for performance.

• Collaborates with UX/design teams on functionality and goals.

• Collaborates with IT team to design new capabilities and troubleshoot and support existing features.

• Communicates technical requirements and constraints with non-technical teams to facilitate informed decision-making.

• Determines and writes business requirements for new capabilities.

• Creates and maintains documentation and training materials for digital platforms.

• Develops, shares, and updates reports and dashboards. Provides strategic solutions based on reporting data to inform business decisions.

• Stays updated with the latest digital trends, continuously bringing ideas on improvement or new features.

• Performs other related duties and projects as business needs require, at the direction of management.

Qualifications:

Required:

• Bachelor's degree in Computer Science, Web Development, Digital Marketing, or a related field.

• Minimum five (5) years of experience in digital marketing or digital operations, with a strong focus on utilizing digital platforms, specifically content management, analytics, and email delivery for business goals.

• Minimum three (3) years of experience working with Adobe Experience Manager (AEM) or a similar enterprise-level Content Management System (CMS) as a business user.

• Minimum one (1) year of experience using Google Analytics, Adobe Analytics, or another analytics platform for campaign performance monitoring and data interpretation.

• Experience with systems integration (e.g., Shopify, PEGA) from a user standpoint.

Preferred:

• Experience or proficiency with project management systems (e.g., Workfront).

• Experience with email marketing system (e.g., Campaign Monitor, Marketo, Mail Chimp).

• A strong portfolio demonstrating skills in optimizing digital experiences and leveraging digital tools.

Company:

Glidewell Dental's mission is to drive down restorative costs and expand patient access to affordable dentistry. Founded in 1970, the company is headquartered in Newport Beach, California, USA, with a team of 1001-5000 employees. The company is currently Late Stage.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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