Senior Data Analyst, Marketing Strategy

Jobright.ai; Irvine (CA); On-site; USD 80,000 - 105,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A leading AI-powered career platform is seeking a Senior Data Analyst to join the Marketing Strategy team. This role involves setting KPIs, analyzing marketing campaigns, and providing strategic recommendations. Candidates should have over 6 years of experience in data analytics, ideally within the gaming industry, and proficiency in tools like SQL and Power BI. The position requires in-office attendance in Irvine, CA for collaborative work and effective supervision. Competitive salary package offered.

Qualifications

• 6+ years of experience in data analytics focused on marketing.
• Experience with digital IP in the gaming or entertainment industry.
• Proficiency in SQL for data querying.

Responsibilities

• Create strategies for marketing campaign performance.
• Develop KPIs to track marketing campaign effectiveness.
• Produce reports on marketing impacting traffic and sales.

Skills

Data analytics

SQL

Power BI

Data visualization

Communication skills

Education

Degree in Statistics or related field

Tools

Excel

Databricks

Job description

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Job Summary:

Sega of America, Inc. is a prominent player in the gaming industry, and they are seeking a Data Analyst for their newly formed Marketing Strategy team. The role involves setting KPIs, analyzing marketing campaign performance, and providing strategic recommendations to optimize marketing efforts.

Responsibilities:

• Together with Brand Marketing, Media and CRM teams create strategies and measure success of campaigns, channels and customer segments performance, to help drive performance and campaign efficiency

• Develop KPIs, benchmarks, and measurement to track the ongoing performance of our marketing campaigns in real-time

• Leverage campaign performance data to identify ways to optimize marketing spend

• Quantify the effects of community social media engagement and earned/owned media coverage on game sales KPIs

• Produce ad hoc reports on how marketing is impacting traffic, sales, and brand lift across owned and first-party channels

• Assist in design and implementation of statistical testing, like A/B testing and predictive analytics, for improving creative design and user experience for websites and other owned media

• Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. This role will be required to be in-office a minimum of 3 days per week, based in Irvine, CA. In-office attendance is required for the following reasons:

• For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status.

• To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams.

• To enhance the sharing of information necessary to effective job performance and product creation.

• To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.

Qualifications:

Required:

• 6+ years of full-time work experience in data analytics with a focus on marketing and advertising

• 3+ years of experience working with digital IP in the gaming or entertainment industry

• Degree with a specialization in Statistics, Computer Science, Data Science, Physics, Finance, Mathematics, Engineering or another quantitative field or equivalent experience

• Experience with designing visualizations either in Power BI or an equivalent visualization tool

• Expert level experience working in Excel, Databricks, or equivalent analysis software

• Proficiency with querying data from relational databases using SQL or another query language

• Experience communicating analytical results to a non-technical audience

• Comfort with working with cleaning, organizing, and validating messy or unstructured data

• Comfortable communicating with stakeholders from diverse backgrounds and cultures

Company:

SEGA of America, Inc. Founded in 1960, the company is headquartered in Irvine, California, USA, with a team of 201-500 employees. The company is currently Growth Stage. Sega of America, Inc. has a track record of offering H1B sponsorships.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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