Marketing Manager I/II, HCP - Eye Care

BioSpace; Irvine (CA); On-site; USD 113,000 - 158,000; Full time

Benefits offered by this job

Comprehensive benefits package

Paid time off

401(k) plan

Job summary

A leading healthcare company in California seeks a Marketing Manager I/II for the Eye Care division. This role involves supporting HCP marketing efforts, collaborating across teams, and managing marketing strategies. The ideal candidate has over 5 years of specialized marketing experience, preferably in Ophthalmology, and must exhibit strong communication and analytical skills. A bachelor's degree is required, and an MBA is preferred. This full-time position offers competitive compensation and benefits.

Qualifications

• 5+ years of specialty HCP marketing experience required, Ophthalmology preferred.
• Previous sales/marketing experience with strong performance record.
• Experience in product launches.

Responsibilities

• Support HCP marketing efforts and derive findings from data platforms.
• Collaborate with marketing to develop HCP marketing materials.
• Coordinate implementation of HCP tactics for product growth.

Skills

Analytical skills

Presentation skills

Strong communication skills

Creative thinking

Interpersonal skills

Education

Bachelor's degree in related field

MBA preferred

Job description

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Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.

Job Description

Candidates for this position can be located in either Irvine, CA or Mettawa, IL.Talent will be hired at a level commensurate with experience.

The Marketing Manager I/II will partner with sales and broader AbbVie stakeholders (Finance, Medical, Legal, Regulatory, MABI, and Agency) to support HCP Marketing efforts. They will derive findings and implications from multiple data platforms to strengthen commercial understanding of brand performance, marketplace dynamics and growth opportunities. This role requires strong collaboration within the US Eye Care organization and broader AbbVie stakeholders along with strong communication skills (oral & written) with the ability to make persuasive presentations to customers, sales teams, partners, and senior leadership.

The Marketing Manager I/II will work with their Marketing and Cross-Functional counterparts across the Eye Care team to support the development of HCP marketing materials/strategy and execution of Launch Readiness & Annual Marketing Plans. They will coordinate the successful implementation of HCP tactics that support growth for product(s) within the Ocular Surface Disease market. The Marketing Manager I/II will contribute to the planning and sequencing of tasks, activities, and objectives critical to potential product launch. They will collaborate with stakeholders across the Integrated Brand Team (IBT), Marketing, Medical, MABI, HEOR, and Payer Marketing to ensure workstreams remain aligned and that project / task deadlines are met.

Qualifications

• Bachelors degree in related field, MBA preferred
• 5+ years of specialty HCP marketing experience required, Ophthalmology preferred
• Previous sales/marketing experience with strong performance record
• Experience in product launches
• Experience in the strategic brand planning process
• Comprehensive Knowledge of the health care and pharmaceutical industry
• Strong understanding of Commercial Insurance and Medicare Part D
  
  
  

Essential Skills, And Competencies

• Marketing theory, principles and practices within the health care industry
• Analytical skills, presentation skills, and creative and conceptual thinking skills
• Ability to develop and execute key strategies
• Strong communication skills, both verbal and written
• Ability to work in complex multi-faceted organization
• Financial/budgetary experience preferred
• Strong creative and conceptual thinking skills
• Ability to appropriately prioritize and execute multiple critical issues
• Strong interpersonal skills, managing multiple stakeholders in a changing and flexible environment
• Ability to generate insights from data
• Proven ability to manage complex campaigns
• Multichannel exposure- print, digital, sales force
• Managing agency & 3rd party relationships
• Effective collaboration with sales teams, deploying brand tactics and translating strategy into action
• Professional, accountableand collaborative team player
  
  
  

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible to participate in our short-term incentiveprograms.
• This job is eligible to participate in our long-term incentiveprograms
  
  
  

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Internet News

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