Mgr, Real Estate Market Planner

GoToFoods; Atlanta (GA); Remoto; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

GoToFoods is seeking a Real Estate Market Planner Manager to translate market and financial data into real estate strategy. You will own market plans and mapping in Sitewise or GIS, assess trade areas and sites, and provide business intelligence to steer development decisions.

You will collaborate with Real Estate, Franchise Sales, and Development teams to align growth opportunities, maintain data accuracy, and improve decision-making throughout the process.

Competenze

• Associate degree in Business, Real Estate, Analytics, or related field required.
• Bachelor’s degree in Real Estate, Business, Analytics, Geography, or related field preferred.
• Five+ years of relevant experience in retail real estate, market planning, analytics, development, or strategic planning.
• Experience with multi-unit retail, restaurant, franchise, or consumer-location strategy is a plus.
• Hands-on experience with GIS mapping, demographic analysis, market forecasting, and portfolio analytics preferred.

Mansioni

• Create and execute brand-specific market plans and mapping using Sitewise or GIS.
• Own market strategy, trade areas, and development territories.
• Analyze trade areas with demographics, performance, and financial data.
• Prepare findings for Real Estate Committee packages and decisions.
• Maintain and audit store, site, and market data for accuracy.
• Train and support users on Sitewise and forecasting tools.
• Travel with Real Estate team to evaluate trade areas and sites.

Conoscenze

Analytical thinking

Market analytics

Communication

Project management

Stakeholder collaboration

Data interpretation

Presentation skills

Detail orientation

Formazione

Associate degree in Business/Real Estate/Analytics

Bachelor’s degree in Real Estate/Business/Analytics

Strumenti

Sitewise

GIS mapping software

Microsoft Excel

PowerPoint

Descrizione del lavoro

• Create, maintain, and execute brand-specific market plans for existing and future store growth.
• Own market strategy and mapping within Sitewise or other GIS platforms, including proposed and sold trade areas, rights of first refusal, development territories, competitive locations, and potential sites recommended by the Real Estate team.
• Analyze proposed trade areas and site locations using demographic, competitive, store-performance, financial, and other market variables.
• Prepare clear findings and supporting analysis for Real Estate Committee packages, development planning, and other business decisions.
• Assess the existing store portfolio to identify trends, opportunities, and risks; present findings and recommend actions that support profitable growth.
• Develop and monitor strategic market-planning initiatives, measure progress against established goals, and connect market strategy to financial plans and business outcomes.
• Serve as a liaison between Real Estate and Franchise Sales by providing clear visibility into available trade areas, site opportunities, and market priorities.
• Validate site and trade-area information during the franchise sales process before franchise document execution.
• Maintain and audit store, site, trade-area, and market data to ensure accuracy and consistency across reporting and analysis.
• Become a subject-matter expert in Sitewise; train and support users, resolve system-related issues, and promote consistent use of mapping and forecasting tools.
• Build productive cross-functional relationships, identify and mitigate risks, and recommend process improvements that strengthen development execution.
• Complete ad hoc analyses and strategic projects by leveraging store data, financial information, and other key performance metrics.
• Travel with the Real Estate team, as needed, to evaluate proposed trade areas, sites, existing stores, and competitive locations.
• Perform other duties as assigned and comply with all corporate policies and procedures.

Job Summary

The Manager, Real Estate Market Planner supports profitable unit growth by translating market, demographic, store-performance, and financial data into clear real estate strategies and recommendations. This role owns and maintains brand-specific market plans and mapping within Sitewise or other GIS platforms, evaluates proposed trade areas and site opportunities, and provides business intelligence that guides development decisions. The position partners closely with Real Estate, Franchise Sales, Development, and other cross-functional teams to align market strategy, communicate available growth opportunities, maintain accurate data, and improve decision-making throughout the development process.

Workplace Type

Remote

Education

· Associate degree in Business, Real Estate, Analytics, or a related field required.

· Bachelor’s degree in Real Estate, Business, Analytics, Geography, or a related field preferred.

Work Experience

· Five or more years of relevant experience in retail real estate, market planning, analytics, development, strategic planning, or a related field preferred.

· Experience with multi-unit retail, restaurant, franchise, or consumer-location strategy is a plus.

· Hands‑on experience with GIS mapping, demographic analysis, market forecasting, and portfolio analytics preferred.

Skills & Abilities

• Strong analytical and critical‑thinking skills, with the ability to develop descriptive and predictive analyses and translate complex information into actionable recommendations.
• Data‑oriented approach with the ability to interpret, summarize, and synthesize demographic, operational, financial, and market information.
• Strong understanding of retail real estate principles, trade‑area dynamics, site selection, portfolio performance, and market strategy.
• Advanced proficiency in Microsoft Excel and proficiency in PowerPoint; knowledge of GIS mapping software required, with Sitewise experience preferred.
• Excellent verbal, written, interpersonal, and presentation skills, including the ability to communicate clearly with technical and nontechnical audiences.
• Strong organization, time‑management, and prioritization skills, with close attention to detail and data accuracy.
• Ability to work independently with minimal supervision, manage multiple projects, and meet tight deadlines in a fast‑paced, changing environment.
• Ability to collaborate effectively, build productive relationships at all levels of the organization, and influence decisions through sound analysis.
• Demonstrated initiative, sound judgment, a sense of urgency, and a continuous‑improvement mindset.

Travel Requirements

May be required to travel up to 25% of the time