Senior Media Buyer

Pavago; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Pavago is seeking a Senior Media Buyer to own and scale Meta (Facebook/Instagram) advertising campaigns for multiple client accounts, with remote work during U.S. business hours.

You’ll build, launch, and optimize campaigns, monitor performance, and collaborate with clients and creative teams to improve ROAS and reduce CAC while driving scalable growth across accounts.

Qualifications

• 3+ years hands-on experience managing Meta (Facebook & Instagram) advertising campaigns.
• Experience managing $10,000+ per month in advertising spend.
• Experience managing five or more client accounts simultaneously.
• Strong knowledge of: Meta Ads Manager, Meta Business Manager, Pixel, Conversion API (CAPI).
• Experience optimizing campaigns for: Lead generation, Customer acquisition.
• Strong analytical skills with the ability to interpret campaign data and make optimization decisions.
• Experience developing creative strategies and writing creative briefs.
• Excellent written and verbal English communication skills.
• Ability to work independently in a remote environment.

Responsibilities

• Build, launch, and manage Meta advertising campaigns from strategy through execution.
• Optimize budgets, bidding strategies, audiences, placements, and campaigns to scale profitability.
• Monitor campaign performance daily and reduce acquisition costs while improving ROAS.
• Develop creative briefs and collaborate with designers to produce high-performing creatives.
• Present campaign performance updates to clients with actionable recommendations.
• Stay current with Meta platform updates and test new strategies and tools.

Skills

Meta Ads management

Campaign optimization

Data analysis

English communication

Remote collaboration

Tools

Meta Ads Manager

Meta Business Manager

Pixel / CAPI

GoHighLevel

Close CRM

Google Analytics

Google Workspace

Job description

Senior Media Buyer (Meta Ads) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a results-driven Senior Media Buyer to own and scale paid social advertising campaigns across multiple client accounts.

This is a senior, hands‑on role where you’ll build, launch, optimize, and scale Facebook and Instagram (Meta) advertising campaigns that generate measurable business results. You’ll work closely with clients, creative teams, and internal stakeholders to improve campaign performance, reduce acquisition costs, and maximize return on ad spend (ROAS).

If you’re passionate about performance marketing, thrive on testing new strategies, and enjoy making data-driven decisions that directly impact client success, this role is a strong fit.

What You’ll Own

• Campaign Strategy & Management Build, launch, and manage Meta advertising campaigns from strategy through execution. Manage multiple client accounts while ensuring campaigns achieve performance goals.
• Optimize: Campaign structures Audiences Placements Bidding strategies Budgets Scale winning campaigns while maintaining profitability and efficiency.
• Performance Optimization Monitor campaign performance daily. Analyze key metrics including: CPL CPA ROAS CTR CPC Conversion Rate Test new: Audiences Offers Creatives Landing pages Campaign strategies Continuously improve lead quality while reducing acquisition costs.
• Creative Strategy Develop creative concepts and campaign messaging. Write detailed creative briefs for designers and video editors. Collaborate with creative teams to produce high-performing ad creatives. Analyze creative performance and recommend new testing initiatives.
• Client Communication & Reporting Present campaign performance updates to clients and internal stakeholders. Prepare clear, data-driven reports with actionable recommendations. Recommend strategies for scaling successful campaigns and improving underperforming accounts. Build strong client relationships through proactive communication and strategic guidance.
• Growth & Innovation Stay current with Meta platform updates and advertising best practices. Test new campaign strategies, automation tools, and optimization techniques. Identify opportunities to improve marketing efficiency and campaign performance. Contribute innovative ideas that strengthen agency performance.

What Success Looks Like

Campaigns consistently achieve or exceed performance goals. Client acquisition costs decrease while ROAS improves. Advertising budgets scale profitably. Clients receive clear reporting and strategic recommendations. Creative testing generates continuous performance improvements. Client satisfaction and retention remain high.

What Makes You a Strong Fit

You combine creativity with analytical decision-making. You enjoy testing, optimizing, and scaling paid campaigns. You’re comfortable managing multiple high‑budget accounts simultaneously. You proactively identify opportunities for performance improvement. You communicate campaign insights clearly to clients and internal teams. You thrive in a fast‑paced, results‑driven remote environment.

Required Experience & Skills

• Experience 3+ years of hands‑on experience managing Meta (Facebook & Instagram) advertising campaigns.
• Proven experience managing $10,000+ per month in advertising spend.
• Experience managing five or more client accounts simultaneously.
• Strong knowledge of: Meta Ads Manager Meta Business Manager Meta Pixel Conversion API (CAPI) Event Tracking
• Experience optimizing campaigns for: Lead generation Customer acquisition
• Strong analytical skills with the ability to interpret campaign data and make optimization decisions.
• Experience developing creative strategies and writing creative briefs.
• Excellent written and verbal English communication skills.
• Ability to work independently in a remote environment.

Nice to Have

• Experience using: GoHighLevel (GHL) Close CRM Similar CRM platforms Digital marketing agency experience.
• Familiarity with: Landing Page Optimization Conversion Rate Optimization (CRO) Experience using AI tools to improve campaign performance or creative workflows.
• Experience working with U.S.-based clients.

Tech Stack

• Meta Ads Manager Meta Business Manager Meta Pixel Conversion API (CAPI) GoHighLevel (GHL) Close CRM Google Analytics Google Workspace AI productivity tools (ChatGPT, Claude, Microsoft Copilot, or similar)

What a Typical Day Looks Like

Review campaign performance dashboards. Monitor spend, ROAS, CPL, CPA, and conversion metrics. Optimize campaign audiences, creatives, and bidding strategies. Develop creative concepts and collaborate with designers. Meet with clients to review campaign performance and recommendations. Launch new campaigns and A/B tests. Analyze results and implement optimization strategies. Research Meta platform updates and emerging advertising trends.

In short: You’ll own the strategy, execution, optimization, and scaling of Meta advertising campaigns while helping clients maximize growth through data‑driven paid media strategies.

Key Metrics for Success (KPIs)

• Return on Ad Spend (ROAS).
• Cost Per Acquisition (CPA).
• Cost Per Lead (CPL).
• Click-Through Rate (CTR).
• Conversion Rate.
• Client retention and satisfaction.
• Campaign scalability and profitability.
• Creative testing success rate.

Why This Role Stands Out

Own high-impact Meta advertising campaigns from strategy through optimization. Work closely with clients and creative teams to drive measurable business growth. Opportunity to manage significant advertising budgets and multiple client portfolios. Exposure to advanced paid media strategies and emerging advertising technologies. Fully remote work environment aligned with U.S. business hours. Career progression into: Lead Media Buyer Paid Media Manager Performance Marketing Manager Director of Paid Media

Interview Process

• Application Review
• Spark Hire Intro Video (3–5 minutes)
• Client Interview
• Offer & Onboarding