Menu Strategy & Development Lead

panerabread; United States; Hybrid; USD 92,000 - 110,000; Full time

Job summary

Panera Bread in the Boston area is seeking a Manager of Menu Strategy & Development to lead brand strategy development with Platform Leads, shape a 3-year growth pipeline, and oversee platform lifecycles. You will monitor performance, deliver actionable recommendations, and collaborate across teams to execute calendar programs and campaigns.

The role requires 3–5 years in marketing strategy and a strong PM and data-driven mindset, with a hybrid work model and a focus on restaurant/retail

Qualifications

• Located in the Boston Metro Area with a hybrid model (4 days in office).
• Bachelor's degree in Marketing, Business Administration, or related field.
• 3–5 years proven experience in marketing strategy, product innovation, campaign management, and cross-functional collaboration.
• Preference for restaurant/retail and/or consumer goods industries.
• Strong project management skills and ability to manage multiple projects.
• Excellent communication and interpersonal skills.
• Analytical mindset with data-driven decision-making.
• Creative thinker with passion for innovation and continuous improvement.

Responsibilities

• Contribute to developing comprehensive brand strategies alongside Platform Leads considering trends.
• Assist in developing a 3-year pipeline identifying opportunities for growth.
• Oversee lifecycle and ongoing management of individual platforms.
• Monitor and report platform performance to identify improvements.
• Collaborate with Platform Leads to identify enhancement opportunities and execute plans.
• Support creation and maintenance of presentations, pipelines, and related docs.
• Assist in short-term and long-term Integrated Marketing Calendars for cohesive execution.
• Collaborate with cross-functional teams to execute and launch calendar programs and campaigns.

Skills

Marketing strategy

Product innovation

Campaign management

Cross-functional collaboration

Data-driven decisions

Analytical mindset

Communication skills

Education

Bachelor's in Marketing

Job description

Panera Bread in the Boston area is seeking a Manager of Menu Strategy & Development to lead brand strategy development with Platform Leads, shape a 3-year growth pipeline, and oversee platform lifecycles. You will monitor performance, deliver actionable recommendations, and collaborate across teams to execute calendar programs and campaigns.

The role requires 3–5 years in marketing strategy and a strong PM and data-driven mindset, with a hybrid work model and a focus on restaurant/retail