Membership & Wellness Director - Richmond Y

Kids for the Future; San Francisco (CA); On-site; USD 72,000 - 80,000; Full time

Job summary

YMCA of Greater San Francisco is seeking a Director of Membership and Wellness to lead member engagement, wellness programming, and staff development. You will drive marketing, operations, and guest experience across branches, while managing budgets, data analytics, and strategic partnerships.

The role requires strong sales, customer service, process development, and project management skills, with a focus on creating a seamless, inclusive YMCA experience for members and guests.

Qualifications

• Minimum age 21 years.
• Bachelor’s degree or equivalent professional experience.
• 2+ years in a supervisory role focusing on customer service, sales, and/or marketing.
• Proven budget development and management experience.
• Demonstrated ability to work with diverse populations and build community relationships.
• Strong interpersonal, leadership, verbal, and written communication skills.
• Proficiency with the MS Office Suite.

Responsibilities

• Coach and mentor staff, delivering training and annual reviews.
• Deliver branch and association-wide marketing and communications strategies.
• Lead membership acquisition and retention efforts with data tracking and KPI targets.
• Analyze data and surveys to assess training and program effectiveness.
• Ensure safety, compliance, and operational standards across the facility.

Skills

Supervisory leadership

Budgeting and financial oversight

Customer service excellence

Sales & marketing collaboration

Verbal & written communication

MS Office proficiency

Education

Bachelor’s degree or equivalent professional experience

Tools

Salesforce

Job description

• Base Pay $72,000.00 - $80,000.00 / Year
• Employee Type Salaried - Full Time

Description

Careers by Empowering Futures, Building Communities

Imagine going to work each day knowing that your efforts positively impact individuals and communities. As a global movement and the nation's leading nonprofit organization dedicated to strengthening communities through youth development, healthy living, and social responsibility, the YMCA of Greater San Francisco offers more than just a job—we offer a career with a future and the opportunity to make a lasting difference in your community. At the Y, you can uncover your passion and build a lifelong career addressing some of the nation's most pressing social issues.

Our Organizational Culture

At the YMCA of Greater San Francisco, we are committed to demonstrating values that aim to building strong communities where you can Be, Belong and Become. With Truth & Courage, we strive to understand and act on individual and societal truths. We ensure a safe and inclusive environment with Authenticity & Accessibility, allowing everyone to participate according to their needs. Our approach is Dependable & Creative, as we respond to community needs through strong partnerships. Above all, we embody Dignity & Empathy, treating everyone with respect and compassion, and recognizing the inherent dignity in all individuals.

Position Summary

Under the direction of the Senior Director of Engagement, the Director of Membership and Wellness is responsible for creating and managing a seamless and impactful YMCA experience. This begins with an individual’s first point of contact with the Y and extends to ongoing engagement and wellness support for current members. The role requires professionalism, confidence, and comprehensive knowledge of YMCA programming, with a consistent focus on implementing the Y’s Member Engagement Principles: welcome, connect, support, and invite during all member and guest interactions.

This position demands expertise in sales, customer service, process development, project management, data analysis, and wellness services. The Director will enhance the member experience by overseeing strategies related to marketing and communication, wellness programming, and facility cleanliness and maintenance, ensuring the YMCA continues to attract and retain members while fostering organizational growth.

The Director of Membership and Wellness must possess strong skills in fiscal management, business operations, sales, and data analytics to drive improvements in membership growth, retention, engagement, and satisfaction. They will collaborate with the YGSF Association support teams to manage branch-level marketing and communications, including promotions, internal and external messaging, and digital presence. Additionally, the Director will supervise Member Engagement and Wellness staff, overseeing recruitment, training, and ongoing professional development to ensure high performance and alignment with organizational goals. This role also involves active participation in association-wide interdisciplinary teams, including the Member Experience POD.

Requirements

Qualifications

• Minimum age of 21 years.
• Bachelor’s degree or equivalent professional experience.
• 2+ years in a supervisory role with a focus on customer service, sales, and/or marketing.
• Proven experience in developing and managing budgets.
• Demonstrated ability to work with diverse populations, build community relationships, and engage in development initiatives.
• Strong interpersonal, leadership, verbal, and written communication skills.
• Proficiency with the MS Office Suite.

Preferred Qualifications

• Director-level YMCA leadership experience in Membership or Wellness.
• Bi-lingual in Spanish, Cantonese, Mandarin or any other languages.
• Experience with Salesforce.
• YUSA Team Leader certification.

Summary

Position Summary

Under the direction of the Senior Director of Engagement, the Director of Membership and Wellness is responsible for creating and managing a seamless and impactful YMCA experience. This begins with an individual’s first point of contact with the Y and extends to ongoing engagement and wellness support for current members. The role requires professionalism, confidence, and comprehensive knowledge of YMCA programming, with a consistent focus on implementing the Y’s Member Engagement Principles: welcome, connect, support, and invite during all member and guest interactions.

This position demands expertise in sales, customer service, process development, project management, data analysis, and wellness services. The Director will enhance the member experience by overseeing strategies related to marketing and communication, wellness programming, and facility cleanliness and maintenance, ensuring the YMCA continues to attract and retain members while fostering organizational growth.

The Director of Membership and Wellness must possess strong skills in fiscal management, business operations, sales, and data analytics to drive improvements in membership growth, retention, engagement, and satisfaction. They will collaborate with the YGSF Association support teams to manage branch-level marketing and communications, including promotions, internal and external messaging, and digital presence. Additionally, the Director will supervise Member Engagement and Wellness staff, overseeing recruitment, training, and ongoing professional development to ensure high performance and alignment with organizational goals. This role also involves active participation in association-wide interdisciplinary teams, including the Member Experience POD.

Job Responsibilities

Staff Development & Supervision

• Coach and mentor membership and wellness staff, focusing on effective training and development practices.
• Design and implement a comprehensive staff development and training program; observe staff performance and provide regular feedback. Conduct annual reviews for staff.
• Attend and lead staff meetings and training sessions as required.
• Complete job-specific training for Membership and Wellness, including Group Exercise, at YMCA of Greater San Francisco.

Marketing & Communication

• Deliver marketing and communication strategies for branch and association-wide promotions.
• Collaborate with the Marketing Department and Senior Executive Director to ensure timely and accurate posting of information across various platforms, including visual displays, printed materials, website, social media, monthly newsletters, and member communications.

Membership Acquisition & Retention

• Implement membership acquisition and retention strategies, ensuring alignment with wellness key performance indicators and targets through comprehensive data tracking and monitoring systems.
• Track membership acquisition by monitoring traffic and conversions through the lead management system and develop a reporting system to motivate staff.
• Lead promotional events, both branch-specific and association-wide.
• Create and monitor the membership budget, anticipating revenue changes and developing strategies to meet acquisition and financial goals.
• Create and monitor staff schedules and payroll to ensure adequate coverage for membership desk, wellness floor, and group exercise classes.
• Work with leadership to exceed operational standards, including safety audits, financial goals, and staff satisfaction.

Program & Service Evaluation

• Analyze data and surveys to assess the effectiveness of staff training, promotions, member engagement, wellness support, personal training, and group exercise offerings.

Safety & Compliance

• Adhere to YMCA policies for safety, supervision, mandated reporting, and operational management.

Work Environment & Physical Demands

The Director of Membership and Wellness works in a dynamic, interactive, and community-focused environment. The role involves regular collaboration with various teams, including Marketing, Senior Executive Director, and other Association support teams. The director will engage with staff, members, and community partners to ensure the successful implementation of membership and wellness strategies. Leadership responsibilities include overseeing staff, conducting meetings, training sessions, and promotional events, as well as ensuring effective communication across the organization.

This role requires regular movement throughout the facility to monitor membership and wellness areas. The director may stand, walk, or lift up to 30 pounds, especially during events or facility management tasks. They must also provide coverage during staffing shortages and engage frequently with members and staff, both in person and virtually.

Disclaimers

• Must successfully complete a background screening, including criminal and employment verification. Some positions may also require a credit check.
• All duties and responsibilities are essential job functions subject to reasonable accommodation. The YMCA of Greater San Francisco promotes an equal employment opportunity workplace, which includes reasonable accommodation for otherwise qualified disabled applicants and employees. Please contact your manager if you have any questions about this policy or these job duties.
• This job description may not be all-inclusive, and employees are expected to perform other duties as assigned by management. Job descriptions and duties may be modified by management as needed.
• Job offers are conditional and contingent upon background clearance. Pursuant to the San Francisco Fair Chance Ordinance and CA Fair Chance Act, we will consider qualified applicants with arrest and conviction records for employment.

Salary Description

The Director of Membership and Wellness position offers a compensation range of $72,000 - $80,000 per year. This rate is based on salary benchmarking for similar roles and is aligned with grant fund approvals and requirements for the position.