Membership & Marketing Director

Troon; Tucson (AZ); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) with employer match

Paid time off

Job summary

The Club at Starr Pass, part of Troon, seeks a Full-Time Membership & Marketing Director to lead marketing, membership, and communications. You will drive sales, retention, and strategy, and work with onsite club management and the Troon Corporate team to grow the Starr Pass brand.

Responsibilities include CRM implementation, reporting, onboarding, content creation, and member events. Weekend/holiday availability and a customer-focused mindset are expected.

Qualifications

• Bachelor’s degree in Marketing/PR/Communications or hospitality with 4 years’ related experience.
• Experience in club or hospitality environments is preferred.
• Proficient in Microsoft Office and CRM tools.

Responsibilities

• Lead marketing, membership, and communications strategy and team.
• Drive sales, retention, and revenue goals for the club.
• Oversee CRM, reporting, and onboarding of new members.
• Coordinate events, member outreach, and partnerships.

Skills

Communication skills

Organizational skills

Time management

Multi-tasking

Team player

CRM usage

Education

Bachelor's Degree in Marketing/PR/Communications or hospitality

Tools

Microsoft Office

CRM systems

MembersFirst

Job description

The Club at Starr Pass, located in Tucson, AZ

is pleased to announce an excellent career opportunity for a Full-Time Membership & Marketing Director! We are seeking a driven individual who is eager to learn, contribute, and grow within a fast-paced hospitality-focused property organization. As part of Troon, you will contribute to a global leader in golf and community management.

Primary Role

• Meeting or exceeding stated sales, revenue, and retention goals
• Leads and directs the marketing, membership, and communications team and overall strategy
• Consistently interacting with members, prospects, coworkers and management with a positive attitude and focus on a culture of hospitality, leadership and mutual respect.

Essential Duties

• Develops and executes strategy that enhances the awareness of the Starr Pass brand and communicates the story and ongoing execution of the overall sales & marketing plan, working collaboratively with onsite club management and Troon Corporate team.
• Drives the content development and facilitates production of all membership-related materials, including but not limited to prospecting, sales, and member communications; website; social media channels; membership sales kit; and documents associated with onboarding.
• Conducts activities as designated in master marketing and sales plan, such as community networking, realtor relations, member mixers, prospect experience events and presence/participation in member events.
• Effectively reports, tracks and communicates results & data. Implements and manages a Customer Relationship Management (CRM) system and Membership Prospect/Sales Report, and demonstrates this through an exceptional understanding of these tools and weekly delivery of statistics related to leads (quantity and source), prospect pipeline (sorted by rank), sales (paced by budget forecast) - as well as communicating feedback from prospects who decline to join, and results specific to marketing initiatives.
• Leads and implements a sales journey that gracefully connects prospects to The Club at Starr Pass, and connects new members to the Club.
• Oversees all membership paperwork related to sales/upgrades/downgrades and resignations and
  • Creates the incoming new member file and ensures the accurate completion of designated documentation.
  • Accountable for ongoing maintenance of all member files, accurately recording pertinent activity and paperwork.
  • Ensures that member files are stored in a secure location.
• Leads the content, production/packaging, and delivery of a thorough and accurate onboarding of every new member, ensuring that:
  • The entire process follows a structured plan
  • The materials are professionally presented
  • The orientation agenda includes key department leads
  • The member gains an understanding of every element of the club
• Supportive team player who actively contributes in staff meetings and effectively communicates information that helps all associates increase their understanding of membership goals, changes to policies and procedures, activities/process related to member activities, satisfaction and retention.
• Develops and adheres to a departmental budget; after approval, monitors and takes corrective action as necessary to help assure the budget goals are attained.

Minimum Qualifications for the Membership & Marketing Director

• Bachelor's Degree in Marketing, Public Relations, Communications or hospitality preferred and/or minimum of four years' experience in a related field. Club experience preferred.

Other Qualifications

• Microsoft Office (Word, Excel, Outlook, PowerPoint and Publisher)
• Excellent oral and written communication skills
• Positive attitude, professional manner and appearance in all situations
• Strong organizational skills: time management, attention to detail, ability to self-start
• Able to multi-task and produce high-quality results
• Familiarity with budget development, fiscal management & strategic planning
• Team player: ability to work in cooperatively with other departments to attain club goals
• Availability to work weekends and holidays
• Familiarly with Club system software such as MembersFirst is preferred

Compensation

• Salary, Full Time

Benefits & Other Compensation

• Healthcare Benefits - Medical, Dental, and Vision coverage
• Retirement Benefits - 401(k) with employer match (19 years of age and older)
• Time Off - Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria

Eligibility for benefits and the specific terms, conditions, and offerings are governed by the applicable plan of documents and company policies, which may be amended at the Company's discretion.

About Troon

Founded in 1990 and headquartered in Scottsdale, AZ, Troon is the world's largest professional club management company, that specializes in services in golf, hospitality, and residential communities. With more than 900 locations in 45+ states and 27+ countries, Troon is a leading employer in hospitality. Guided by values that emphasize being infectiously energetic, consciously kind, and humbly prosperous, Troon offers professionals the opportunity to grow and succeed within a globally respected organization. Learn more at www.troon.com