Membership Growth Lead

The Children's Museum of Indianapolis; Indianapolis (IN); On-site; USD 70,000 - 110,000; Full time

Job summary

The Children’s Museum of Indianapolis is seeking a Museum Membership Manager to drive growth, retention, and engagement in our membership program. You will plan strategies that meet quarterly sales goals, oversee campaigns, and coordinate with analytics, advancement, and program teams to align member offerings with our mission.

You will lead CRM-driven sales efforts, develop member communications, and support partnerships with local venues.

Qualifications

• Bachelor's degree in marketing, communications, business, nonprofit management, or related field, or equivalent work experience.
• Five years of professional experience managing budgets, personnel and working in membership sales, marketing, or customer engagement.
• Experience mentoring staff or cross-functional teams to achieve membership and revenue goals.
• Strong project management skills and ability to plan, execute, and monitor multiple initiatives.
• Proficiency with CRM systems, databases, spreadsheets, project management tools, and web applications.
• Strong written, verbal, and presentation skills with the ability to translate data into actionable strategies.
• Demonstrated ability to work collaboratively across departments and negotiate effectively.

Responsibilities

• Supports development and execution of annual membership plans to achieve growth, retention, and engagement metrics.
• Executes CRM-driven sales strategies for new member acquisition, renewals, retention, and donor conversion.
• Collaborates with analytics, brand, advancement, and frontline teams to apply segmentation and lifecycle insights.
• Manages membership communications, pricing, and policies to enhance member experience and renewals.
• Leads creation of membership collateral and campaigns, coordinating with creative teams for timelines and brand alignment.
• Partners across departments to align membership initiatives with institutional priorities and festivals/programs.

Skills

Strategic planning

Team leadership

Communication

Data analysis

Budget management

Education

Bachelor's degree or equivalent experience

Tools

CRM systems

Spreadsheets

Web applications

Project management tools

Job description

The Children’s Museum of Indianapolis is seeking a Museum Membership Manager to drive growth, retention, and engagement in our membership program. You will plan strategies that meet quarterly sales goals, oversee campaigns, and coordinate with analytics, advancement, and program teams to align member offerings with our mission.

You will lead CRM-driven sales efforts, develop member communications, and support partnerships with local venues.