Consumer Insights Manager

VASA Fitness; Englewood (CO); Hybrid; USD 92,000 - 107,000; Full time

Benefits offered by this job

Gym memberships

401k options

Hybrid schedule

Health benefits

Paid holidays

Parental leave

Job summary

VASA Fitness in Colorado Corporate Office is seeking a Consumer Insights Manager to own the platforms, programs, and deliverables that bring member research to life across the business. You will lead qualitative and quantitative studies and partner with cross-functional teams to turn data into actionable insights.

The role includes overseeing VoC and brand-tracking programs, coordinating vendors, and driving AI-assisted Synthesis workflows.

Qualifications

• Hands-on Qualtrics experience, including survey programming and data management.
• Familiarity with social listening tools and online communities or panels.
• Strong data hygiene/QA skills; ability to ensure data quality across programs.
• Curiosity about AI and its impact on research workflows; experience with AI tools for synthesis or reporting.
• Clear written and verbal communication; ability to translate complex data for non-research audiences.

Responsibilities

• Design and execute qualitative and quantitative research programs (e.g., conjoint, MaxDiff, concept testing).
• Build and quality-assure survey programs in the VoC platform.
• Own response coding and data integrity across listening programs.
• Manage the insights community, recruitment, study design, and translation of outputs into actionable findings.
• Support brand tracker execution and cross-wave analysis.
• Monitor social listening signals and synthesize findings for regular reporting.
• Collaborate with CRM, data, and analytics to connect behavioral data with attitudinal insights.
• Develop AI-assisted research workflows for prompt-driven synthesis and repeatable processes.
• Coordinate vendors and manage timelines, deliverables, and budgets.
• Manage projects in Asana with stakeholder visibility.

Skills

Qualtrics

Social listening

Data hygiene

AI-driven synthesis

Communication

Vendor coordination

Analytical thinking

Tools

Databricks

Asana

Job description

Compensation

$92,000-$106,500 annual

Location

CO Corporate Office

Worker Category

POSITION TITLE: Consumer Insights Manager

REPORTS TO: Director of Consumer Insights

LOCATION: Corporate -- CO Office

Hybrid schedule (Tuesday, Wednesday, Thursday in office)

COMPE NSATION : $92,000-$106,500 annual

JOIN OUR TEAM

VASA Fitness is growing rapidly—and we’re investing in a stronger understanding of the members and communities we serve. We’re looking for a Consumer Insights Manager who wants to work inside a growing brand, close to the teams using the research, and take ownership from program launch through organizational integration.

This role will help manage and scale VASA’s established Voice of Customer, brand-tracking, and member research programs. You’ll oversee research platforms, vendors, timelines, data quality, and deliverables while turning complex findings into clear, compelling presentations that teams across the organization can understand and use.

This is an ideal opportunity for someone with a consumer research background who also enjoys the operational side of insights: creating structure, keeping multiple programs moving, and helping make consumer insights accessible and useful across the organization. With significant investment in VASA’s insights capabilities and strong support from leadership, you’ll join at an exciting stage in the brand’s growth and help shape how the voice of the consumer is shared throughout the organization.

BENEFITS

All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. Additional benefit packages are available for employees who work 30+ hours per week.

• Salaried Employees : Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits

Come join VASA Fitness and join a passionate, fun, and united team!

Proud to be a 'Great Place to Work' certified company!

PURPOSE

The Consumer Insights Manager supports VASA Fitness's growing Consumer Insights function by owning the platforms, programs, data, and deliverables that bring consumer research to life across the business. This role designs and executes qualitative and quantitative research, maintains active listening and member community programs, ensures data quality, and translates findings into clear, actionable insights. Working closely with the Director of Consumer Insights and cross-functional partners, the Consumer Insights Manager helps scale the function and strengthens how consumer insight informs marketing strategy, operations, product launches, and long-term planning.

KEY RESPONSIBILITES AND COMPETENCIES

• Design and execute qualitative and quantitative research programs, including questionnaire development and methodologies such as conjoint, MaxDiff, concept testing, panel studies, and member community discussions.
• Build, maintain, and quality-assure survey programs in VASA's Voice of Customer (VoC) platform, including logic, triggers, distribution, and data management.
• Own response coding, open-text quality assurance, and data integrity across active listening programs.
• Manage the day-to-day operations of VASA's member insights community, including member recruitment, study design and execution, and translation of community output into usable findings.
• Support brand tracker wave execution through panel coordination, questionnaire updates, and wave-to-wave analysis.
• Monitor social listening signals and synthesize findings into regular reporting that complements structured VoC programs.
• Proactively track consumer and fitness industry trends and surface relevant market context that enriches primary research findings.
• Synthesize research findings into clear, draft-ready deliverables, including research summaries, presentations, and data pulls for cross-functional partners.
• Partner closely with CRM, data, and analytics teams to connect behavioral data with attitudinal insights, including using Databricks to pull, validate, and enrich research datasets.
• Support creative and product decisions through structured concept and copy testing.
• Partner with the Director of Consumer Insights to develop AI-assisted research workflows, including prompt-driven synthesis, automated survey logic, and repeatable processes that reduce time from data to decision.
• Coordinate research vendors and manage timelines, deliverables, day-to-day relationships, and work within established budgets.
• Manage research projects and cross-functional requests in Asana, maintaining visibility to timelines, deliverables, and stakeholder needs.

Job Description

QUALIFICATIONS

• 3-5 years of experience in consumer insights, market research, or a related field.
• Hands-on Qualtrics experience, including survey programming, logic builds, and data management.
• Familiarity with online research communities or member panels; direct experience managing a community or panel is strongly preferred.
• Comfort working with social listening tools.
• Strong data hygiene and quality-assurance skills, with the ability to identify and resolve data issues before they affect downstream work.
• Curiosity about AI and its impact on research workflows; experience using AI tools for synthesis, reporting, survey design, or integration into research technology stacks is a strong differentiator.
• Comfort partnering with data and analytics teams and working with research and behavioral datasets.
• Clear written and verbal communication skills, with the ability to translate complex or messy data into actionable insights for non-research audiences.

WORKING CONDITIONS

Primary work in a fitness facility and office setting. Temperature variations can occur. The environment includes some ambient noise such as talking and use of gym equipment and machinery.

PHYSICAL AND MENTAL ACTIVITIES AND REQUIREMENTS

• Talking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.
• Physical Strength: Sitting, standing, and walking. Must be able to lift, push, pull, and move a minimum of 30 pounds.
• Reasoning Ability: Ability to deal with a variety of variables under limited standardization. Able to interpret various instructions and relay instructions to clients.
• Attendance is an essential duty of the position. Employees must work regularly scheduled shifts, during business hours to assist members and sell services in-person.

This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.

VASA Fitness is an Equal Opportunity Employer

VASACORP

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