MedTech Growth Marketing Lead - Pyxis Platform

BD; San Diego (CA); On-site; USD 146,000 - 234,000; Full time

Job summary

Becton, Dickinson and Company is seeking a Senior Marketing Manager to drive growth, commercialization, and portfolio strategy for the BD Pyxis platform. This role focuses on market adoption, customer insights, and shaping messaging to accelerate business impact in a fast-paced, global environment.

You will collaborate across marketing, sales, HEOR, clinical, and product teams to define segments, develop value stories, and execute go-to-market plans that improve outcomes and capture market

Qualifications

• Bachelor’s degree in marketing or related field.
• 6+ years of global marketing experience.
• Experience leading product commercialization and go-to-market programs.
• MBA preferred (optional).

Responsibilities

• Lead growth, commercialization, and portfolio strategy for the BD Pyxis platform.
• Define target segments, personas and value propositions to drive adoption.
• Translate insights into actionable growth strategies and messaging.
• Partner with HEOR, Clinical and Product teams to align evidence with commercialization goals.
• Develop and execute marketing plans including campaigns and launches.

Skills

Marketing strategy

Growth initiatives

Product commercialization

Go-to-market planning

Cross-functional leadership

Education

Bachelor's Degree

MBA/_master's preferred

Job description

Becton, Dickinson and Company is seeking a Senior Marketing Manager to drive growth, commercialization, and portfolio strategy for the BD Pyxis platform. This role focuses on market adoption, customer insights, and shaping messaging to accelerate business impact in a fast-paced, global environment.

You will collaborate across marketing, sales, HEOR, clinical, and product teams to define segments, develop value stories, and execute go-to-market plans that improve outcomes and capture market