MedTech Downstream Marketing Lead

Brewer Seating; Menomonee Falls (WI); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with match

Disability benefits

Job summary

Brewer Seating is seeking an experienced Downstream Marketing Manager to lead commercial marketing for our medical device and dental seating portfolio.

The role bridges product development and the field, translating clinical and technical value into compelling programs that drive adoption, utilization, and revenue growth.

You will own go‑to‑market strategy, messaging, sales enablement, lifecycle management, and launch readiness, partnering with R&D, regulatory, and sales.

Qualifications

• Bachelor’s degree in marketing, business, life sciences, or related field.
• 5+ years of marketing experience in medical devices, healthcare, or a related regulated industry, including downstream/commercial marketing
• Demonstrated success leading product launches and go‑to‑market campaigns
• Strong understanding of the clinical and economic decision‑making process in a healthcare setting, including both hospitals and outpatient facilities
• Excellent written and verbal communication skills with the ability to translate technical/clinical content into clear customer messaging
• Experience with field travel and face‑to‑face customer engagement at both clinical and administrative levels
• Familiarity managing CRM, marketing automation, and eCommerce platforms

Responsibilities

• Develop and own the go‑to‑market strategy, positioning, and messaging for the Brewer product portfolio
• Translate clinical evidence and product features into customer‑facing value propositions for clinicians, healthcare administrators, and procurement teams
• Conduct market analysis, competitive intelligence, and customer segmentation to inform commercial plans
• Lead cross‑functional launch planning for new products and indications, coordinating with R&D, regulatory, and sales
• Manage the product lifecycle from launch through maturity, including pricing strategy input, line extensions, and end‑of‑life planning
• Develop launch readiness materials, training content, and KOL engagement plans
• Create sales tools, collateral, clinical evidence summaries, and objection‑handling guides
• Partner with sales leadership to deliver training on new products, procedures, and competitive positioning
• Support key account engagements, conferences, and trade shows with marketing presence and materials
• Oversee development of marketing collateral, digital content, and campaign materials in compliance with regulatory and legal requirements
• Manage relationships with external partners including creative agencies, digital marketing agencies, and distributors
• Plan and execute participation in medical conferences, society meetings, and external sales meetings
• Day‑to‑day management of company website and eCommerce sales channel
• Gather and synthesize customer and field insights to inform upstream product development roadmap
• Collaborate closely with R&D, regulatory, and legal/compliance to ensure all customer‑facing materials comply with applicable commercial standards

Skills

Marketing

Product launches

Healthcare marketing

Communication

CRM

eCommerce

Education

Bachelor’s degree in marketing, business, life sciences, or related field

MBA

Tools

CRM

Marketing Automation

Ecommerce platforms

Job description

Brewer Seating is seeking an experienced Downstream Marketing Manager to lead commercial marketing for our medical device and dental seating portfolio.

The role bridges product development and the field, translating clinical and technical value into compelling programs that drive adoption, utilization, and revenue growth.

You will own go‑to‑market strategy, messaging, sales enablement, lifecycle management, and launch readiness, partnering with R&D, regulatory, and sales.