MedTech Content Marketing Specialist (SEO & Omnichannel)

Becton, Dickinson and Company; Warwick (RI); On-site; USD 55,000 - 85,000; Full time

Job summary

Becton, Dickinson and Company is seeking a Content Marketing Associate for the GalaFLEX portfolio in the ARR Digital Marketing team. This role focuses on content creation, website updates, social media support, and campaign coordination in a regulated healthcare environment.

You will work closely with the Manager, Content Marketing to develop audience-centered content for surgeon education and commercial growth, including SEO best practices and CMS management.

Qualifications

• Bachelor’s degree in marketing, journalism, communications or related field.
• 2+ years in content marketing, digital marketing, or related roles.
• Portfolio or links to 2–3 samples demonstrating writing and content creation.

Responsibilities

• Create audience-centered content translating clinical/product info into clear narratives for premium aesthetics market.
• Support SEO, metadata, and on-page content updates; coordinate with designers for on-brand delivery.
• Manage social content calendar, schedule posts, monitor engagement, and report performance.
• Maintain CMS content in AEM; assist in page builds, content refreshes, and governance compliance.

Skills

Strong writing

Content creation

SEO knowledge

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Journalism, Communications, Public Relations, or related field

Tools

Semrush

AEM CMS

Marketo

ClickUp

Optimizely

Knack

AME

Figma

Job description

Becton, Dickinson and Company is seeking a Content Marketing Associate for the GalaFLEX portfolio in the ARR Digital Marketing team. This role focuses on content creation, website updates, social media support, and campaign coordination in a regulated healthcare environment.

You will work closely with the Manager, Content Marketing to develop audience-centered content for surgeon education and commercial growth, including SEO best practices and CMS management.