Product Marketing Manager

NorthAB LLC; Lansing (MI); Remote; USD 82.000 - 112.000; Vollzeit

Benefits dieser Stelle

Medical, Dental, & Vision Coverage

Flexible Paid Time Off

401(k) + Match

Mental Health Support & Well-Being

Paid Maternity & Paternity Leave

Education Assistance

Lifestyle Spending Account

Zusammenfassung

North is seeking a Product Marketing Manager to drive messaging and GTM for a leading payments suite. You will work with Product, UX/UI, Engineering, Sales, and Support to craft compelling narratives that resonate with merchants.

Responsibilities include pilot programs, multi-channel collateral, and AI-assisted market research to inform feature improvements and go-to-market plans.

Qualifikationen

• 5+ years experience in Product Marketing in fintech, SaaS, or B2B tech.
• Strong ability to translate complex payment tech into clear benefits.
• Experience leveraging AI to accelerate GTM and research.

Aufgaben

• Develop and refine product messaging and value propositions for merchants.
• Lead end-to-end GTM execution and pilot programs.
• Create sales enablement materials and marketing collateral.
• Collaborate with cross-functional teams to build training materials.

Kenntnisse

Product marketing

Communication

AI tooling

Ausbildung

BA/BS in Marketing or related field

Tools

Generative AI tools

Jobbeschreibung

Product Marketing Manager

North - Remote (US)

Let’s go North, together.

Join our mission to build the largest suite of credit card processing and merchant services. It’s one simple payment platform backed by the most diverse payment companies. From credit card processing to back‑office management, North points the way to smarter, faster, and just plain better payment solutions.

Job Summary

As a Product Marketing Manager, you are critical to the success of the product. You use your deep understanding of the payments ecosystem, merchant services, processing flows, and competitive landscape in order to create and communicate compelling product stories. You will integrate AI tools into your day‑to‑day workflow to streamline GTM execution, accelerate market research, draft customer‑facing collateral, and scale GTM strategy. Our team is high profile and highly influential. This is a cross‑functional role, and will work closely with Product Management, UX/UI, Engineering, Customer Service & Tech Support, Sales, and other internal teams throughout the discovery, delivery, and go‑to‑market process. You will ensure that appropriate multi‑channel content, enablement tools, training, and messaging are developed to best position the product to both internal and external stakeholders.

Essential Duties & Responsibilities

• Develop and refine customer‑centric product messaging, positioning, and value proposition designs tailored to merchant needs and buyer journeys.
• Conduct continuous market and competitive intelligence to track industry trends, analyze competitive dynamics, and uncover product positioning opportunities.
• Lead end‑to‑end go‑to‑market (GTM) execution and pilot programs, defining target personas and gathering qualitative and quantitative feedback to inform feature improvements prior to launch.
• Collect, synthesize, and prioritize feedback and requests from merchants, sales partners, and internal organizations using modern AI prompting techniques.
• Manage multi‑channel product marketing activities and collateral for product launches, including app store assets, email campaigns, blog posts, social media, demo scripts, FAQs, and videos.
• Partner with Sales to create high‑impact sales enablement tools, such as pitch decks, one‑pagers, and sell sheets that empower teams to win and retain business.
• Partner with cross‑functional teams to build and maintain comprehensive support and training materials, including knowledge base articles.
• Champion the merchant and customer perspective to ensure a stable, secure, and seamless payment processing experience

What We Need From You

• BA/BS in Marketing, Business, Communications, or a related field (or equivalent practical experience).
• 5+ years experience in Product Marketing, preferably within financial services, fintech, payments, SaaS, or tech‑enabled B2B environments.
• Hands‑on experience leveraging generative AI tools (e.g., ChatGPT, Claude, Jasper, Gemini, CoPilot, Perplexity) to accelerate research, draft high‑quality content, automate repetitive tasks, and scale GTM initiatives efficiently.
• Proven track record of successfully launching products and executing GTM campaigns in complex, matrixed environments.

Knowledge, Skills, & Abilities

• Must be a creative product thinker who connects daily marketing execution back to business goals and product strategy.
• Exceptional communication skills to translate complex technical payment capabilities into clear, benefit‑driven narratives.
• Ability to navigate matrixed organizations, positively influence stakeholders, and align multi‑departmental teams to keep GTM initiatives on schedule.
• Deep understanding of payment ecosystems, merchant services, APIs, and payment infrastructure workflows.
• Working knowledge of agile marketing processes, with the ability to leverage automation and AI prompting to double output without sacrificing quality.
• Thrives in fast‑paced environments with ambiguity, staying ahead of evolving fintech and AI developments.

What we offer

We offer a comprehensive benefits package that enables our teams to live a life well lived, both personally and professionally.

• Medical, Dental, & Vision CoverageFlexible Paid Time Off401(k) + MatchMental Health Support & Well-Being ProgramPaid Maternity & Paternity LeaveEducation AssistanceCompany-funded Lifestyle Spending Account

Salary Range

$82,000-$112,000, 5% annual bonusPay within this range varies by work location and on job‑related knowledge, skills, and experience. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process.

Please note: North is a US‑based company and no sponsorship is available for this position at this time.

Who we are

North, and our family of companies, are committed to helping entrepreneurs grow their businesses. As an end‑to‑end payment solutions company, we provide everything business owners need to get paid, whether they serve customers in a physical storefront, online, or both. We pride ourselves on being large enough to offer customized solutions to our enterprise‑level clients while remaining agile enough to take an award‑winning, hands‑on approach to personal service that our merchants won’t find anywhere else.

Let’s go North, together!

Our most important resource is our people. Join our diverse team of innovators and do‑ers and make your mark on the future of payments technology. We're proud to offer benefits that help our team members further their overall well‑being through unique initiatives that are both personally and professionally fulfilling.

At North, we celebrate diversity and create an inclusive environment for everyone. We are an equal opportunity employer.

To learn more about North, and our family of companies, visit our website:

north.com