Media Tech Lead: Digital Campaigns & Ad Tech

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 61,000 - 94,000; Full time

Job summary

PHM in the US is seeking a Manager/Supervisor of TAAG to oversee the flawless execution of digital campaigns, lead technology integrations, and optimize operational processes. This role requires strong technical expertise, leadership, and collaboration across internal teams, clients, and vendors.

You will supervise Analysts and Sr. Analysts, drive standardized workflows for setup, QA, and reporting, and stay ahead of evolving ad tech to guide best practices and innovations.

Qualifications

• 3–5+ years of experience in digital media operations, ad technology, or related fields (agency or publisher side).
• Bachelor’s degree in marketing, computer science, business, or related field preferred.

Responsibilities

• Oversee the activation and execution of digital media campaigns across display, video, social, mobile, and programmatic channels.
• Lead strategic conversations on technology integrations to improve efficiency, data quality, and media performance.
• Ensure accurate implementation of ad server configurations, tagging, verification, and data management solutions.
• Troubleshoot technical issues with media teams, creative agencies, and vendors.
• Stay up to date on the evolving media technology landscape and provide thought leadership on best practices and innovations.
• Manage and mentor a team of Analysts and Sr. Analysts, providing guidance on campaign execution, technical troubleshooting, and career development.
• Develop and implement standardized processes for campaign setup, QA, and reporting to ensure accuracy and efficiency.
• Collaborate with cross-functional teams to streamline workflows and enhance operational effectiveness.
• Conduct training sessions on emerging ad tech solutions and best practices– work on building presentation skills.

Skills

Digital media operations

Ad technology

Team leadership

Strong communication

Excel & PowerPoint

Education

Bachelor’s degree in marketing, computer science, business

Tools

GMP

Innovid

XR

Job description

PHM in the US is seeking a Manager/Supervisor of TAAG to oversee the flawless execution of digital campaigns, lead technology integrations, and optimize operational processes. This role requires strong technical expertise, leadership, and collaboration across internal teams, clients, and vendors.

You will supervise Analysts and Sr. Analysts, drive standardized workflows for setup, QA, and reporting, and stay ahead of evolving ad tech to guide best practices and innovations.