Digital Media Tech Lead - Campaigns & Data Integration

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 61,000 - 94,000; Full time

Benefits offered by this job

Competitive benefits

Career growth opportunities

Training on ad tech

Job summary

Publicis Groupe in New York seeks a Manager/Supervisor of TAAG to oversee digital advertising campaigns, technical integrations, and operational optimization. You will drive flawless execution across display, video, social, mobile, and programmatic channels, coordinating with media, creative, data, and vendor partners.

You will mentor Analysts and Sr. Analysts, implement standardized campaign setup and QA processes, and stay ahead of evolving ad tech to improve efficiency and performance for

Qualifications

• 3–5+ years in digital media operations or ad tech.
• Bachelor’s degree in marketing, CS, business or related field.
• Strong expertise in ad serving platforms (GMP, Innovid, XR) and verification tools.
• Proven ability to lead and develop high-performing teams.
• Excellent problem-solving and communication skills.
• Proficient in Excel, PowerPoint, and analytics tools.

Responsibilities

• Oversee activation and execution of digital campaigns across multiple channels.
• Lead technology integrations to improve efficiency and data quality.
• Ensure correct ad server configurations, tagging, and data management.
• Troubleshoot issues with media teams, agencies, and vendors.
• Provide thought leadership on best practices and innovations.
• Manage Analysts and Sr. Analysts, mentoring and career development.
• Develop standardized processes for campaign setup, QA and reporting.
• Train teams on emerging ad tech and build presentation skills.

Skills

Digital media operations

Ad technology

Team leadership

Data analysis

Communication

Education

Bachelor's degree in marketing/CS/business

Tools

GMP

Innovid

XR

DMPs

DSPs

DV

IAS

Tag management

Job description

Publicis Groupe in New York seeks a Manager/Supervisor of TAAG to oversee digital advertising campaigns, technical integrations, and operational optimization. You will drive flawless execution across display, video, social, mobile, and programmatic channels, coordinating with media, creative, data, and vendor partners.

You will mentor Analysts and Sr. Analysts, implement standardized campaign setup and QA processes, and stay ahead of evolving ad tech to improve efficiency and performance for