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Job summary
A leading media agency in New York is seeking a digital media expert to lead omni-channel retail media strategies. This role involves managing campaigns, mentoring team members, and collaborating closely with analytics. Candidates should have a minimum of 5 years of digital media experience and a hands-on approach to various retail media platforms. The position offers a salary range of $75,000 to $90,000 annually, with a hybrid work option.
Qualifications
5+ years in digital media, including 3+ years managing retail media campaigns.
Hands-on experience with various retail media platforms.
Skilled in using first-party and CRM data for audience targeting.
Responsibilities
Lead omni-channel retail media strategy and integrate it into media plans.
Manage campaign setup, pacing, and optimization.
Collaborate with analytics to define success metrics.
Skills
Digital media management
Retail media strategy
Audience targeting
Analytics collaboration
Mentorship
Tools
Walmart Connect
Instacart
Criteo
Job description
This expanding independent media agency transforms how brands grow—leveraging data-led, omnichannel strategies that go beyond KPIs. They unite brand & performance media to scale growth and tap every channel to boost impact for top CPG, Retail, QSR, Wellness & Finance brands. Tech, insights & creativity fuel their success.A perfect fit for media leaders who blend strategy, analytics, activation & creativity to craft bold campaigns.What You’ll Do
Lead omni-channel retail media strategy and integrate it into broader media plans
Manage campaign setup, pacing, optimization, and performance across major RMNs
Balance on-site and off-site tactics to drive full-funnel results
Collaborate with analytics and client teams to define and measure success metrics like ROI and iROAS
Stay ahead of platform updates and industry trends to inform strategy and educate teams
Mentor junior team members and elevate overall team capability
Partner with internal teams to build audience strategies using first-party data
What Success Looks Like
Campaigns are optimized and delivering key performance goals
Clients view you as a strategic partner and trust your guidance
Retail media is seamlessly integrated into broader media plans
Junior team members are growing under your mentorship
Insights and recommendations are clear, actionable, and drive results
You’re contributing to innovation and thought leadership in the retail media space
Who You Are
5+ yrs in digital media, incl. 3+ yrs managing retail media campaigns (agency or client-side)
Hands-on w Walmart Connect, Instacart, Roundel, Kroger, & Criteo
Skilled in using 1st-party & CRM data for audience targeting & retargeting
Understands retail media across grocery, big box & pharmacy
Connects retail media w paid search, social & programmatic
Strong presenter who earns client buy-in & explains strategy clearly
Bonus: Amazon exp. & Joint Business Plan contributions
Salary Range: $75,000 – 90,000 annually, based on experienceLocation: New York, NY – hybridGainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.