Media Strategy Lead: Paid Advertising & Growth

Red Bull; Santa Monica (CA); On-site; USD 85,000 - 128,000; Full time

Job summary

Red Bull USA seeks a Media Manager to lead integrated paid media campaigns across the US, driving performance and growth for our energy drinks, media properties, and events.

You will partner with internal teams and agencies to translate objectives into data-driven strategies, optimize budgets, and deliver rigorous post-campaign analyses.

The role emphasizes mastery of YouTube and social media, programmatic activation, and cross-functional collaboration with a strong results culture.

Qualifications

• 5 years of experience in integrated media planning, buying, and activation.
• Strong knowledge of YouTube and major social media platforms and measurement approaches.
• Consumer or lifestyle brand advertising experience; agency experience desirable.
• Strong analytical skills to interpret media performance data and derive insights.
• Excellent media agency, partner, and vendor management skills.
• Excellent verbal, written, and presentation skills to communicate media insights to senior stakeholders.
• Ability to manage multiple projects and meet deadlines.
• Autonomous, proactive self-starter focused on results.
• Ability to collaborate across internal teams and agency partners.
• Solution-oriented mindset to develop actionable media solutions.

Responsibilities

• Develop integrated media strategies for campaigns with agency teams across TV, CTV, digital, social, search, and OOH.
• Manage day-to-day campaigns, including optimization, budget management, and performance monitoring.
• Analyze campaign performance against objectives and benchmarks, deriving actionable insights.
• Translate learnings into optimization strategies and future planning recommendations.
• Oversee in-house media planning and buying activities with accuracy and rigor.
• Work cross-functionally to ensure integration across Paid, Owned, and Earned media.

Skills

Integrated media planning

YouTube ads

Social platforms

Analytical skills

Agency management

Communication

Multitasking

Detail-oriented

Job description

Red Bull USA seeks a Media Manager to lead integrated paid media campaigns across the US, driving performance and growth for our energy drinks, media properties, and events.

You will partner with internal teams and agencies to translate objectives into data-driven strategies, optimize budgets, and deliver rigorous post-campaign analyses.

The role emphasizes mastery of YouTube and social media, programmatic activation, and cross-functional collaboration with a strong results culture.