Media Relations Specialist

Trevelino/Keller; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work environment

Job summary

Trevelino/Keller is seeking a Media Relations Specialist with 6–10 years of experience to drive proactive media relations across a diverse client roster in Atlanta and beyond. You will generate coverage, nurture journalist relationships, and contribute bold ideas that impact client visibility.

This hands-on role requires getting into the weeds, with opportunities to pitch national to local outlets and coordinate interviews. Hybrid work environment in Atlanta.

Qualifications

• 5–10 years of public relations experience with a strong emphasis on media relations; agency experience preferred.
• Proven success securing meaningful earned media coverage, including national and regional placements.
• Established relationships with journalists, editors, producers, and other media contacts.
• Exceptional pitching, writing, storytelling, and news judgment.
• Experience working across B2B and B2C industries, with the ability to quickly get up to speed on unfamiliar subjects.
• Strong understanding of traditional, digital, broadcast, and emerging media.
• Experience with media databases and monitoring platforms such as Muck Rack, Cision, or Meltwater.
• Ability to work independently while collaborating with multiple account teams.
• Strong organizational skills and the ability to juggle competing priorities in a fast‑paced agency environment.
• A curious, resourceful, persistent personality and a genuine passion for earning media coverage.

Responsibilities

• Develop and execute proactive media relations strategies across multiple client accounts.
• Identify compelling story angles, timely news hooks, and opportunities for day‑two coverage.
• Pitch national, regional, local, trade, broadcast, digital, and podcast media.
• Build and maintain meaningful relationships with journalists, editors, producers, and other media influencers.
• Secure earned media placements, interviews, features, and thought leadership opportunities.
• Develop compelling pitches, press releases, media alerts, and other media-facing materials.
• Coordinate media interviews and prepare clients and spokespersons for media opportunities.
• Be the authoritative voice in the room with the client.
• Collaborate with account teams to identify media opportunities and support broader PR campaigns.
• Bring creative ideas to the table and turn client news, industry trends, and current events into coverage.
• Manage outreach across multiple accounts, industries, and deadlines.
• Track media activity, evaluate results, and recommend ways to strengthen outreach.
• Share media insights, relationships, and best practices with the broader team.
• Stay ahead of the evolving media landscape, including emerging outlets, platforms, and new approaches to earned media.

Skills

Media relations

Pitching

Writing

News judgment

Relationship building

Project management

Tools

Muck Rack

Cision

Meltwater

Job description

About

Trevelino/Keller is a talent-forward agency in the integrated public relations and growth marketing space. We've had some years where our growth has been off the charts, including being this year’s fastest growing agency in organic growth in the country. But it's not always about being the fastest. Sometimes it's about being the best, like being recognized as one of the 30 Best Firms to Work for in North America.

What matters most to us, though, is retention. We know that's not always easy in the agency world. Some agencies are constantly hiring because they're constantly replacing. We've taken a different approach, building a team of talented people who genuinely enjoy working together because the culture is empowering and challenging, all with an eye on accelerating professional growth. That’s talent forward.

Our work is focused but industry diverse across Technology, Healthcare, Financial Services, Food & Beverage, Transportation, Manufacturing, Franchising, Government, Lifestyle, and Environment, with plenty of opportunities to collaborate across public relations, growth marketing, creative services and AI visibility. We like people who are curious, willing to challenge themselves, and comfortable stepping outside their usual lane.

We're not going to tell you we're the perfect agency or even the best. We embrace pretty damn good. And we offer interesting work, talented colleagues, an ego-less culture, and the opportunity to be a “difference maker."

Interested in making a difference? Check us out at www.trevelinokeller.com.

The Opportunity

We're looking for a Media Relations Specialist with 6–10 years of experience who, candidly, is both fearless and confident in the changing media landscape. We are looking for people who genuinely enjoy this side of the house, generating news, nurturing media relationships, and carrying respect in the face of journalists. You'll work alongside our account teams across a diverse mix of B2B and B2C clients, bringing fresh ideas, smart strategy, and a proven ability to secure meaningful coverage.

This is a hands-on role, not simply a strategic talking head. We need someone eager to get into the weeds.

What You'll Do

Media Relations & Strategy

• Develop and execute proactive media relations strategies across multiple client accounts.

• Identify compelling story angles, timely news hooks, and opportunities for day‑two coverage.

• Pitch national, regional, local, trade, broadcast, digital, and podcast media.

• Build and maintain meaningful relationships with journalists, editors, producers, and other media influencers.

• Secure earned media placements, interviews, features, and thought leadership opportunities.

• Develop compelling pitches, press releases, media alerts, and other media-facing materials.

• Coordinate media interviews and prepare clients and spokespersons for media opportunities.

• Be the authoritative voice in the room with the client.

Collaboration & Results

• Work closely with account teams to identify media opportunities and support broader PR campaigns.

• Bring creative ideas to the table and turn client news, industry trends, and current events into coverage.

• Manage outreach across multiple accounts, industries, and deadlines.

• Track media activity, evaluate results, and recommend ways to strengthen outreach.

• Share media insights, relationships, and best practices with the broader team.

• Stay ahead of the evolving media landscape, including emerging outlets, platforms, and new approaches to earned media.

What We're Looking For

• 5–10 years of public relations experience with a strong emphasis on media relations; agency experience preferred.

• Proven success securing meaningful earned media coverage, including national and regional placements.

• Established relationships with journalists, editors, producers, and other media contacts.

• Exceptional pitching, writing, storytelling, and news judgment.

• Experience working across B2B and B2C industries, with the ability to quickly get up to speed on unfamiliar subjects.

• Strong understanding of traditional, digital, broadcast, and emerging media.

• Experience with media databases and monitoring platforms such as Muck Rack, Cision, or Meltwater.

• Ability to work independently while collaborating with multiple account teams.

• Strong organizational skills and the ability to juggle competing priorities in a fast‑paced agency environment.

• A curious, resourceful, persistent personality and a genuine passion for earning media coverage.

Bonus Points:Experience with influencer outreach, podcasts, executive visibility, thought leadership programs, and integrated PR campaigns.

Location & Work Environment

Located at Interlock 2 in Atlanta's West Midtown District.

T/K offers a flexible hybrid work environment, combining the opportunity to collaborate in our office with the flexibility to work remotely.

More About T/K

We're proud to have been recognized as a PRWeek Best Places to Work business, one of only 24 in the US and the only one in Atlanta and the Southeast. This recognition reflects the culture we've built and the talented reputation practitioners, creative designers, and growth marketers who make T/K what it is. We believe in being bold and fearless for our clients and each other.

Our home is in the Interlock 2 tower in West Midtown, within easy walking distance of some of Atlanta's best restaurants. It's a collaborative space designed for the way we work today, with the flexibility of a hybrid workplace.

Maybe the best part of working at T/K is that we genuinely like working together. Visit our Instagram @trevelino.keller to get a feel for our team, our culture, and some of the fun we have along the way.