Associate Public Relations Manager

Eberly & Collard Public Relations; Atlanta (GA); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Generous PTO and paid holidays

Health, dental, vision benefits

Retirement plan

Employee incentive program

On-site wellness and parking

Job summary

Eberly & Collard Public Relations in Atlanta seeks a proactive Associate Public Relations Manager to own client workstreams and drive earned media strategies. The role focuses on content development, media outreach, and integrated campaign execution under senior supervision.

Ideal candidates bring strong writing, PR experience, and the ability to manage multiple client priorities with diligence. The position offers growth within a collaborative, inclusive team culture in Midtown Atlanta.

Qualifications

• Important: 2-to 3-year minimum post-college work experience in a PR/communications/marketing or similar agency environment.
• A bachelor's degree in Public Relations, Communications, Marketing, Journalism, or closely related field is required.
• Internships are important but do not count toward the 2-to 3-year experience unless after graduation and verifiable dates.

Responsibilities

• Take ownership of assigned client workstreams and timelines; ensure deliverables are accurate and on schedule.
• Execute earned media programs: draft pitches, identify angles, coordinate interviews, and build editor relationships.
• Develop polished written deliverables: press releases, media materials, contributed articles, pitches, social copy.
• Support integrated campaign planning; coordinate messaging and calendars across earned, owned and paid channels.
• Conduct market/media research and apply findings to campaigns and client recommendations.
• Coordinate select paid opportunities and maintain reporting records.
• Support digital-first PR through backlinks, brand mentions and GEO/AEO optimization.

Skills

Excellent writing

Public relations

Client communications

Content development

Education

Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field

Tools

AP writing guidelines

Job description

Eberly & Collard Public Relations is a national firm specializing in integrated marketing communications, branding, product positioning, thought-leadership campaigns, event planning, public/media relations, digital marketing, SEO, GEO/AEO, demand generation, social media, influencer marketing and advertising. Our main office is based in Midtown Atlanta, and our satellite office is located in New York City.

Our Atlanta office has an immediate opening for an entrepreneurial, self-starting professional to join our growing team. This full-time role is designed for a strong writer and skilled PR practitioner who is ready to move beyond a coordinator-level position and take greater ownership of earned media, client communications, content development, and integrated campaign execution. Candidates may have held prior titles such as Associate Public Relations Manager, Public Relations Associate, Senior Public Relations Coordinator, Communications Specialist, Media Relations Specialist, PR/Marketing Specialist, or Assistant or Junior Account Executive.

We are looking for people who believe we can accomplish so much more together than apart, are ready to jump right in, love collaborating, and value our culture of inclusion and transparency.

The Associate Public Relations Manager will be responsible for functions essential to earned media execution, content development, day-to-day client coordination, integrated campaign implementation, measurement and reporting, and the coordination of select digital, social, influencer, event, and paid-media initiatives under the direction of PR Managers and senior team members.

The Position:

• Take ownership of assigned client workstreams and project timelines, ensuring deliverables are accurate and completed on schedule; participate in routine client communications and status meetings, document next steps, and flag strategic or sensitive matters for senior team review.

• Execute earned media programs, including developing targeted media lists, identifying story angles, drafting and distributing pitches, conducting follow-up, coordinating interviews, and building relationships with relevant editors, reporters, journalists, and producers.

• Develop polished written deliverables with a high degree of accuracy, including press releases, media materials, contributed articles, pitches, thought-leadership content, social copy, reports, and client correspondence. Working knowledge of Associated Press writing guidelines is required.

• Support integrated campaign planning and maintain content and campaign calendars across earned, owned, and paid channels; coordinate messaging, deadlines, assets, approvals, and deliverables with PR, digital, social, and creative team members.

• Conduct market and media research, including editorial calendars, competitor activity, relevant news cycles, and emerging trends; apply findings to campaign planning, media outreach, and client recommendations.

• Coordinate select paid and sponsored opportunities, including timelines, asset delivery, copy development, approvals, and submission requirements; maintain accurate records for reporting.

• Support digital-first PR outcomes by identifying backlink and brand mention opportunities and collaborating on content optimization for search and emerging answer experiences, including GEO and AEO, with internal and external partners as needed.

• Coordinate event- and tradeshow-related initiatives, including press planning support, media appointments, onsite or digital press room needs, media and influencer logistics, content capture, and post-event follow-up.

• Coordinate influencer and creator initiatives in partnership with PR and digital team members, including research, vetting, outreach support, briefing, timeline and deliverable management, and results reporting.

• Prepare creative briefs and coordinate graphics, video, presentations, and other campaign assets; review deliverables for accuracy, brand alignment, and completion of requested revisions before senior or client approval.

• Maintain coverage tracking and client reporting, including recaps, qualitative highlights, and measurable outcomes such as placements, impressions, share of voice, referral traffic, and lead indicators where applicable.

• Provide day-to-day guidance and quality-control support to PR Coordinators and interns on assigned projects, including media research, media lists, drafting, documentation, and reporting, while working under the direction of PR Managers and senior team members.

• Assist agency owners and senior team members with client service, workflow improvements, internal best practices, and new business research or presentation preparation as needed.

• Demonstrate consistent, positive values and actions aligned with Eberly & Collard Public Relations' ongoing mission and day-to-day activities.

Qualifications:

Important: 2-to 3-year minimum post-college work experience required in a public relations, communications, marketing, or similar agency environment. A bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a closely related field is required.

Internships are important but do not count toward the 2-to 3-year post-college experience unless they took place after college graduation and the dates are verifiable.

Compensation:

• The budgeted salary range for this position is competitive and based on qualifications and experience.

• Bonuses and team profit-sharing eligibility are based on company growth and individual performance metrics.

Why Should You Apply?

• Generous PTO and paid holidays.

• Rich benefits package includes health, dental, vision and retirement plans.

• Bonus “Employee Incentive” program.

• ECPR “Give Back” Program.

• Paid Parking.

• Great clients and creative/interesting campaigns.

• Upbeat, collaborative team environment.

• Promotions available.

• Summer Fridays program.

• Complimentary daily breakfast.

• Complimentary afternoon snacks and beverages.

• Access to an on-site wellness room.

• Gym membership available at a discounted rate.

• Professional development and mentorship programs offered by senior team members.

• Celebration of individual and agency milestones (birthdays, work anniversaries, new client accounts, etc.).